A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

This is what made the difference, they used social networking for entertainment and I used it for business.

This is not an ownership question at all. This is largely a branding, a marketing, a licensing arrangement. It has absolutely nothing to do with ownership. It’s a business arrangement.

I had a dream about you. You left your popcorn in my microwave, so I decided to enact revenge by selling the essence of your stinky fridge as a fragrance marketed toward the same people...

In the innovation age customer experience is key. Your impression defines their expression

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

happily ever after” involves open wallets.

Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box...

Beauty provokes harassment, the law says, but it looks through men’s eyes when deciding what provokes it.

Spokespeople sell women the Iron Maiden and name her “Health”: if public discourse were really concerned with women’s health, it would turn angrily upon this aspect of the beauty myth.

uma heroína baixinha com sentido de humor, sensibilidade e sensualidade, com oitenta quilos de peso, inteligente e arguta, venderia menos livros?

That said, pointing out inaccurate or unrealistic portrayals of women to younger grade school children-ages five to eight-does seem to be effective, when done judiciously:taking to little girls about body image and dieting, for example,...

Tycoon had a peddler’s talent for using words to redefine reality.

Revolutions often perpetuate the old evil under a new name.

As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this...

Tot ce marketează (promovează) Sistemul este menit să te inducă în eroare, pe calea greșită.

Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and – above all – its suicidal power. The belief is now that everything – and everyone – is...

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.

bunch of features.” We are in the business of disrupting the market with brands that matter.

That’s just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it’s far easier to shill cosmetics and clothing – not to mention Match.com and...

The maturing of a woman who has continued to grow is a beautiful thing to behold.Or, if your ad revenue or your seven-figure salary or your privileged sexual status depend on it, it is an...

American diversity rarely applies to money and success.

Entrepreneurs don’t ask for permission. They act per a mission.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment....

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.

and I vowed that someday, some way, I would do something about this ignorant insult.

New streets should be Twitter friendly and be named with hashtags up front. I’d build a house on ‪#‎LoversLane‬.

Perubahan pada bisnis harus dilakukan terus menerus, begitu juga dengan pemilik bisnis tersebut

Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.

We feel we will be absolutely competitive with Wal-Mart and the rest of our competitors. Our marketing is just starting.

He knows how to market himself well. Nowadays, that’s all that seems to count. He’s rebellious in a way that appeals to people with vain, shallow taste. So of course he manipulates his audiences with...

What becomes of a man who acquires a beautiful woman, with her “beauty” his sole target? He sabotages himself. He has gained no friend, no ally, no mutual trust: She knows quite well why she...

As women demanded access to power, the power structure used the beauty myth materially to undermine women’s advancement.

Don’t try to follow trends. Create them.

a website without SEO is like a car with no gas

92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.

Advertisement shouldn’t look like information, it should look like a promise.

You are your greatest product and behind every book lies an author who wrote it.

Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.

What’s important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he’s probably already forgotten what his last touch was, so you’d...

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

People are going to be out there marketing the heck out of this thing because there’s a lot of money to be had.

Health makes good propaganda.

Needs are imposed by nature. Wants are sold by society.

Products are made in the factory, but brands are made in the mind

Confidence is the immaterial residue of material actions. Confidence is the public face of competence.