A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

Investments in greater email marketing sophistication often lead to even higher returns, not diminishing returns.

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Master online branding. Online branding makes you known for something specific by people who have not even seen you physically, before.

We are continually assessing what the impacts are, and the decision to run a campaign or not and/or the scale of that campaign will depend on that assessment. If the story tends to blow over...

90 percent of all Gillette shavers are bought by women for the men in their lives

Gatorade would do even better under PepsiCo than it has under Quaker Oats because of better marketing and distribution,

The world is cheapened when everyone sees it with a marketers eye.

Whatever is deeply, essentially female–the life in a woman’s expression, the feel of her flesh, the shape of her breasts, the transformations after childbirth of her skin–is being reclassified as ugly, and ugliness as disease....

If I were asked to name the deadliest subversive force within capitalism–the single greatest source of its waning morality–I should without hesitation name advertising. How else should one identify a force that debases language, drains...

This story inspires me to contribute with something unique and exciting for my time.

A business without marketing is dead.

But a friend liking a brand page and sharing that is now considered the second-most prominent form of recommendation, and third is online brand reviews.

Quality sells itself. No hype needed.

A platform is what defines your visibility with your audience.

Any conversations we hear about ‘So who are Pearl Jam marketing to?’ are despicable.

Creating Customers Out of Thin Air: Secrets of Online Marketing for Offline Businesses.

The greatest challenge on the Web in the twenty-first century is to connect with your target audience in a way that enriches both them and you.

Products shouldn’t just work well, they must unfold well.

My phone isn’t “smart” because of its features. I make it smart by maximizing the phone’s feature-set toward better personal efficiency.

Their [girls] sexual energy, their evaluation of adolescent boys and other girls goes thwarted, deflected back upon the girls, unspoken, and their searching hungry gazed returned to their own bodies. The questions, Whom do I...

Spam is a waste of the receivers’ time, and, a waste of the sender’s optimism.

We found that it’s absolutely the most important one [mailing], along with our Web site, which is another great marketing [vehicle].

No controversy, no PR.

The ‘net is a major communications and marketing tool, and those who embrace it will be rewarded, while those who resist will eventually be noncompetitive, … Dave Smith Motors was quick to implement this technology,...

Social media takes time and careful, strategic thought. It doesn’t happen by accident.

People buy for their reasons, not yours.

Marketing is what you do when your product is no good.

The better we can target our promotional dollars, the more effective our marketing. I have three young children. So (the database) says, here’s a guy buying diapers every other week. So let’s offer savings in...

Make it so obvious even a computer couldn’t be confused.

If something is built to show, it’s build to grow.

What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.

Outside the box” and look what is actually in the box first. You jump around from marketing gimmick to marketing gimmick without a clear plan or goal, hoping to reproduce someone else’s success without understanding...

For the first time in history, children are growing up whose earliest sexual imprinting derives not from a living human being, or fantasies of their own; since the 1960s pornographic upsurge, the sexuality of children...

Not even the most heavily-armed police state can exert brute force to all of its citizens all of the time. Meme management is so much subtler; the rose-tinted refraction of perceived reality, the contagious fear...

Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.

Twenty years ago people weren’t aware of it as a profession, … Now the first question in the marketing is, ‘Who designed this course?’

Best practices are those practices that generally produce the best results or minimize risk.

Relationships are the currency of business.

The value you get does not depend on what you have, but how much of it you bring to the market place. You don’t get paid when you keep your gifts at home and go...

There is a cookie trail of all my interests lodged in some digital sphere which will one day consolidate the collected data of six billion souls and vomit out—I don’t know—personalized infomercials for deodorant and...

To live [in the church] at the beck and call of marketing logic is to live in slavery.

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

The Victorian woman became her ovaries, as today’s woman has become her “beauty.

At least a third of a woman’s life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition–so that women will only feel...

There really is power in numbers. In today’s society one has to understand the true power of word of mouth. It’s true that the new tastemakers are us.

Power computing has pioneered direct marketing and sales in the Macintosh market,