A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

The point is not that angering people should be the goal for every brand. It’s that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its...

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial – you’d think all women do is clean and bleed.

I’m not a marketing person. I don’t ask myself questions. I go by instinct.

Embrace iteration as the road to improvement, but don’t let that lull you into rolling out poorly-thought-out crap.

The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.

Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate...

In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women’s identification with the issues. If the public...

Stories of absurd events in life get my creative juices flowing and have so far given birth to some of my best ideas.

Jobs described Mike Markkula’s maxim that a good company must “impute”- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company’s...

You will see those large builders spread their marketing dollars throughout the country.

Sell it, don’t Smell it.

American people are making it clear that they were troubled over Abercrombie’s practice of marketing pornography in the catalog and the company has finally recognized this fact.

Recorded music is more a marketing tool than a revenue source.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

He’s not a retailer. He’s never been a retailer, … The guy who’s running merchandizing and marketing is not a guy who’s qualified to do that. This is baffling to me. It’s mind-boggling.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Retailers and designers both recognize the value of micro-marketing. Designer names are product differentiation for the discount retailers, while designers get a legitimate vehicle to expose their brand to a much wider audience.

Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They...

aesthetic isn’t simply about good design for good design’s sake.

Sell your book like a can of beans & your readers will place the same value on it.

Overall, it seems unlikely that Dell’s share gains would be enough to offset the potential loss of Intel marketing monies.

You didn’t warn us about this, Readier,’ said Stowley resentfully.Gilt waved his hands. ‘We must speculate to accumulate!’ he said. ‘The Post Office? Trickery and sleight of hand. Oh, von Lipwig is an ideas man,...

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.

When positioning a brand, aggressively avoid becoming a “me too” by assertively being a “who else?

I had a dream about you. We were trying to come up with a hashtag to market our relationship. I suggested #fourlipsonekiss and #twomouthsonevoice, but you went with something confusing like #idontloveyou and #wearenotinarelationship.

The word love has been so abused by publicity and advertisements that we no longer know really what it means.

We need to make the private public.

We secured a big amount because of the transparency we ensured and also because we did not bar any marketing or production company from making bids.

Marketing shouldn’t feel like marketing. It should feel like a story.

She may resent Playboy because she resents feeling ugly in sex–or, if “beautiful,” her body defined and diminished by pornography. It inhibits in her something she needs to live, and gives her the ultimate anaphrodisiac:...

Education itself is Marketing–marketing tools and perspectives to people who don’t necessarily realize why they need them, how it will serve them, what they might accomplish with them. And, ensuingly, Marketing itself is Education (with...

In spite of hopes to the contrary, pornography and mass culture are working to collapse sexuality with rape, reinforcing the patterns of male dominance and female submission so that many young people believe this is...

Best practices are particularly valuable to those who are unfamiliar with email’s unique, often confusing rules.

The imagination simplifies our endless desires and causes us to fantasize that they can be fulfilled.

Delectable or detestable, all depends on what you place on the table

Content Isn’t King, It’s the Kingdom.

We’ve been marketing the product for nearly five years now, and we’ve always been very clear with our clients on the Express IRA. As part of that, we’ve told them about the benefits of saving...

By doing extraordinary things you are contributing to create a better world. Memorable should be the new usual…

Women could probably be trained quite easily to see men first as sexual things. If girls never experienced sexual violence; if a girl’s only window on male sexuality were a stream of easily available, well-lit,...

Why does the social order feel the need to defend itself by evading the fact of real women, our faces and voices and bodies, and reducing the meaning of women to these formulaic and endlessly...

While friends are there to motivate us and keep us pleased. Our enemies are there to annoy us, which makes us work harder to beat them.

Marketing is designed to bring people into something.

Malé děti poznají lépe Coca-Colu než pórek. Je to tím, že Coca-Cola za marketing ročně utratí dvě miliardy dolarů.

People always knock what’s new but I love the modern Internet, where cleverness is currency. Social media is a cleverness meritocracy. We’re living in it.