A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

Marketers and executives are very different from the average consumer, so your instincts may mislead you.

Gatekeepers and people that work in marketing are suckling pigs at the helm of Satan’s phallus. They are the death of art, and ultimately the death of the human spirit.

I have bumper stickers for my website all over this city. Some are even on bumpers.

I’ll flick a penny to the dirt, and if I see one on the ground I won’t pick it up. So why is .99 cents so much sexier than a dollar?

The entire principle of a blind taste test was ridiculous. They shouldn’t have cared so much that they were losing blind taste tests with old Coke, and we shouldn’t at all be surprised that Pepsi’s dominance in blind taste tests never translated to much in the real world. Why not? Because in the real world,...

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques....

We need to move from comparative advantage to perpetual advantage…

The beauty myth sets it up this way: A high rating as an art object is the most valuable tribute a woman can exact from her lover. If he appreciates her face and body because it is hers, that is next to worthless. It is very neat: The myth contrives to make women offend men...

Where woman do not fit the Iron Maiden [societal expectations/assumptions about women’s bodies], we are now being called monstrous, and the Iron Maiden is exactly that which no woman fits, or fits forever. A woman is being asked to feel like a monster now though she is whole and fully physically functional. The surgeons are...

As an observer of human nature, let’s just face the facts: stupid stuff sells, and often the more stupid and silly it is, the better it sells.

Gap has to know that it can’t spend its way to success. The marketing message may be good, but if they can’t get their product right, it won’t help. The consumer ultimately votes with the wallet.

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

Be realistic, Aiden, I told myself. You know your value to the penny and it’s measured in inches, time, age, stamina, looks, and being able to put up with gross and sometimes bizarre situations. Personality was far down on a much longer list, and even farther down came intelligence. You should have insisted on having...

The real axis of evil in America is the genius of our marketing and the gullibility of our people.

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a...

The American Dream never really existed. It was a marketing scam.

We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe–perhaps correctly–that nobody will hear us. In the process, we’ve sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

I think Sony has a good line up of products. Through good marketing, Sony must explore the best ways to sell its products.

Cosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.

Intel Inside’ is one of the great ones, one of the most brilliant marketing strategies in the last 10 years. Now they achieved awareness, it’s over, and they need to move on.

We think the fourth quarter was hurt by higher-than-expected cost-per-gross addition of $141, in our opinion mainly due to non-recurring marketing expenses.

You need editors, not brand managers,who will push the envelope to make [a brand media property] go forward.

The path to the CEO’s office should not be through the CFO’s office, and it should not be through the marketing department. It needs to be through engineering and design.

…the concept of marketing is almost as old as humanity itself…suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic,...

The future will look futuristic only because we will be trying to make it look futuristic.

We see it as granting access that could provide least-developed countries with the incentive to make improvements in quality and marketing.

I had a dream about you. You started following me on Twitter, and then you started following me around town. I wouldn’t mind so much of you would start throwing your hashtags away, rather than tossing them into the street.

Your lack of attention to detail is why no one is paying attention to you.‪‎Professionalism‬, ‪Communication‬ & Follow Through Builds Real Success.

Marketing is about spreading the love.

The first step to success in any business is to ask your customers what they want.

Women who love themselves are threatening; but men who love real women, more so.

As soon as a woman’s primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had...

Attention is a main asset in marketing.

websites should look good from the inside and out

Creating something is only half the battle. The other half is finding people who care about it.

El Marketing es como el sexo: todos creen que son buenos en el.

Sound an alarm! Advertising, not deals, builds brands.

Face to face marketing is like trying to dig a grave with a spoon. Kill it faster with a shovel.

Why spend ten dollars to buy one item that does two things, when for five dollars a piece I can sell you two items that each does one thing?

Six degrees of separation doesn’t mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

Any credible sports-marketing program right now will be oversubscribed. People are very interested and eager to be in this industry. And there is a need for more people.

What are other women really thinking, feeling, experiencing, when they slip away from the gaze and culture of men?

Sexual satisfaction eases the stranglehold of materialism, since status symbols no longer look sexual, but irrelevant. Product lust weakens where emotional and sexual lust intensifies. The price we pay for artificially buoying up this market is our heart’s desire. The beauty myth keeps a gap of fantasy between men and women. That gap is made...

What we at first deem useless might end up being the next bestseller. It can be the product’s novelty, fun factor or sheer stupidity. Whatever the case, just remember there’s always room on the market for an original business idea.