A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Apple is more about innovative branding than technology. It is fast, fresh and fleshy and will not stale so easily.

Sound an alarm! Advertising, not deals, builds brands.

When you are isolated and obscured, your achievements may be wonderful but unknown.

Do not assume that people are seeing you. The more you can clarify, optimize, and engage your fans and strangers with branded marketing and merchandise, the better chance you have of being seen and then...

Not having a recognised brand & trying to stand out in the market is like going to the market without any goods.

Hug your customers but also offer handshake to your competitors.

New streets should be Twitter friendly and be named with hashtags up front. I’d build a house on ‪#‎LoversLane‬.

Your brand will be called on upon when it’s needed. When it’s not needed at the moment, keep it safely till it’s call comes. Some brands shine occasionally!

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.

The way to success is long..But beautiful at the same time.

Until you raise the bar on yourself people will treat you as a commodity

Your dreams can earn you money and provision when you don’t only have fans, but customers.

I’m world famous. Throughout the globe—north, south, east, and west—there are literally four people who know my name. It’s great to have all four grandparents still living, and widely dispersed around the world.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Personal brands are determined by a track record of actions, not a track record of plans.

You are your greatest product and behind every book lies an author who wrote it.

Good character keeps good brand safely. Bad character destroys hard earned brands.

Sex doesn’t sell anything other than itself

Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.

First make your business itself a brand and then every product you create will be accepted as a brand.

For the sake of your dreams, don’t create negative brands for yourself, else you scare away opportunities that are meant to be your turning point!

Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Don’t rush to justify yourself with a verbal argument; your choice of words may unmake what you made.

It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.

How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.

Since Modi’s Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn’t think we should worry: ‘IPL as a brand can survive on its own.’ Shilpa Shetty,...

Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.

90 percent of all Gillette shavers are bought by women for the men in their lives

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

Advertisement shouldn’t look like information, it should look like a promise.

Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.

You are Younique! Build your unicity, live your uniquity and unleash your uniqueness.

Are you ready to get BOLD?

We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we...

People don’t really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually...

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Jobs described Mike Markkula’s maxim that a good company must “impute”- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company’s...

When positioning a brand, aggressively avoid becoming a “me too” by assertively being a “who else?

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

Integrity is not just a smart and moral way to navigate your personal life. It’s also part of your professional branding, and it will inevitably affect your business success.

An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation.

Strip your website down to the basics and do a few things really well.

Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.

There comes a point when you realize that these things, these brands, aren’t “enough.” Having more or better or best doesn’t provide you with a lasting sense of having more or being better or being...