Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in...

The last two weeks have been more than encouraging. They’ve been awesome. There’s more money, and most importantly, there’s a plan.

In ancient Rome, when a victorious general paraded through the streets, legend has it that he was sometimes trailed by a servant whose job it was to repeat to him, ” Memento Mori”: Remember you...

As Friedland had done and as Jobs would learn to do, he was able to turn charm into a cunning force, to cajole and intimidate and distort reality with the power of his personality

Despite being a denizen of the digital world, or maybe because he knew all too well its isolating potential, Jobs was a strong believer in face to face meetings. ” There’s a temptation in our...

I think this problem could be solved in 20 minutes. It’s low-hanging fruit and not that expensive.

What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate...

Edwin Land of Polaroid talked about the intersection of the humanities and science. I like that intersection. There’s something magical about that place. There are a lot of people innovating, and that’s not the main...

I’ve heard the rumor on and off for a month or two. Most rumors like this have some basis for truth, but not this one. How about ambassador to Barbados ? you can float my...

Steve’s sales pitch on the NeXT operating system was dazzling,” according to Amelio. ” He praised the virtues and strengths as though he were describing a performance of Oliver as Macbeth.

If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does,...

Spielberg made movies the way they are today. Our list is aimed at naming the people who influenced the way we live today, not the best but the most influential.

That allows him to focus on a few things and say no to many things. Few people are really good at that.

Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs’ home:...

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Jobs also used the meetings to enforce focus. At Robert Friedland’s farm, his job had been to prune the apple trees so that they would stay strong, and that became a metaphor for his pruning...

It’s like when FEMA wasn’t really that creative, and the water was rising and people were stranded, … Once again, people are being stranded and businesses are starting to die.

One of Job’s great strengths was knowing how to focus. ” Deciding what not to do is as important as deciding what to do, ” he said. ” That’s true for companies, and it’s true...

Maybe that’s why I never liked to put on-off switches on Apple devices.

La ventaja competitiva de una sociedad no vendrá de lo bien que se enseñe en sus escuelas la multiplicación y las tablas periódicas, sino de lo bien que se sepa estimular la imaginación y la...

Look out your window, and what do you see? Le Corbusier, not Wright.

Hertzfeld recalled that Gates just sat there coolly, looking at Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. “Well, Steve, I think there’s more than one way...

He had a learning experience. It’s the most amazing thing for somebody of his stature. It’s because by himself, he walked around. He walked around and talked to people.

Jobs’s intensity was also evident in his ability to focus. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him- the user interface for the original Macintosh,...

The unified field theory that ties together Jobs personality and products begins with his most salient trait: his intensity. His silences could be as searing as his rants; he had taught himself to stare without...

Picasso had a saying – ‘good artists copy, great artists steal’ – and we have always been shameless about stealing great ideas.

I think it’s important for CNN to get out as much as possible from the Washington-New York axis, … This is not some big strategic shift to New York.

Simplicity is the ultimate sophistication.

I think the McCain and Lieberman talk about the need for civility in public discourse is right at the core of our mission,

Steve and I spent a lot of time on the packaging,” said Ive. ” I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can...

When he was turning thirty, Jobs had used a metaphor about record albums. He was musing about why folks over thirty develop rigid thought patterns and tend to be less innovative. ” People get stuck...

Form follows emotion

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for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve...

With the participation of a wide range of policymakers — from Margaret Thatcher to Jimmy Carter to Condoleezza Rice — it has helped lay the groundwork for new approaches to national and world issues,

Jobs described Mike Markkula’s maxim that a good company must “impute”- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company’s...

One of Job’s business rules was to never be afraid of cannibalizing yourself. ” If you don’t cannibalize yourself, someone else will,” he said. So even though an Iphone might cannibalize sales of an IPod,...

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book.” (Steven Levy)

I’ll be in Philadelphia. They are throwing a huge party for him. Hundreds and hundreds of people are coming.

Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. […] Like a pathfinder, he could absorb information, sniff the winds, and sense...

It was elitism, sort of a condescending elitism that looked down on Franklin for having basic middle class values.

I was voluntarily poor when I was in college and India, and I lived a pretty simple life when I was working. So I went from fairly poor, which was wonderful because I didn’t have...

We kind of missed the boat on that,” he recalled. ” So we needed to catch up real fast.” The mark of an innovative company is not only that it comes up with new ideas...

Jobs had begun to drop acid by then, and he turned Brennan on to it as well, in a wheat field just outside Sunnyvale. “It was great,” he recalled. “I had been listening to a...

an exciting new prospect for what I want to do with the next phase of my life.

On its first over was the famous picture of Earth taken from space; its subtitle was “Access to Tools.” The underlying philosophy was that technology could be our friend. Brand wrote on the first page...

Benjamin Franklin: An American Life

Asked about the fact that Apple’s iTunes software for Windows computers was extremely popular, Jobs joked, ‘It’s like giving a glass of ice water to somebody in hell.

It’s a complex song, and it’s fascinating to watch the creative process as they went back and forth and finally created it over a few months. Lennon was always my favorite Beatle. [ He laughs...

There is something indefinable in an entrepreneur, and I saw that in Steve,” he said. ” He was interested not just in engineering, but also the business aspects. I taught him that if you act...