Nature should be idealised not copied.
Never mistake legibility for communication.
Design a life! Don’t maintain it.
The designer’s job is to imagine the world not how it is, but how it should be.
As a rule, conventions only become conventions if they work.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Big generate big v/s optimized & well designed generate big
The key argument is that cognitive tasks should be turned into design principles.
There is a truism in the world of architecture that design creates culture.
Graphic design will save the world right after rock and roll does.
Clear thinking at the wrong moment can stifle creativity.
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