If you don’t burn out at the end of each day, you’re a bum.

Only with absolute fearlessness can we slay the dragons of mediocrity that invade our gardens.

If a man does not work passionately – even furiously – at being the best in the world at what he does, he fails his talent, his destiny, and his God.

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…