Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…
—George Lois
Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.
—Laura Busche
bunch of features.” We are in the business of disrupting the market with brands that matter.
The Best Marketing Is Education!
—Nylus Stanton
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