What you see is that marketing rules the response to influenza, and scientific evidence comes fourth or fifth. Vaccines may have a role, but they appear to have a modest effect. The best strategy to...

Good content isn’t about good storytelling. It’s about telling a true story well.

Total is a terrific brand, but it’s been starved for marketing support. It’s not what it was in the 20th century when it was a strong power brand for Big G. It doesn’t go head...

Right now the effect would be we’re in a ‘sold-out’ market, according to the marketing people. All the cement we could produce, right now, is going to customers. Last year, they said the same thing,...

You turn the book over in your hands, you scan the sentences on the back of the jacket, generic phrases that don’t say a great deal. So much the better, there is no message that...

There’s more and more marketing nationally; you pick up any ski magazine and that’s all you see, is backcountry.

Better to be known for something than be forgotten for nothing.

Research conquers doubt. It aligns everyone around the incontestable. Research is the key to clarity—in startups, enterprises, and life itself.

The gravel road widened into a large turnaround where three similar looking and designed brothels sat waiting for customers. They were called Sheila’s Front Porch, Tawny’s High Five Ranch and Miss Delilah’s House of Holies.”Nice,”...

When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in...

What’s on your billboard?

For any creative thought to be contagious, it must first be worthy of a sneeze.

Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing...

Via the Production Decision Aid site, producers can link to the best farm management information available including recent government and university reports and marketing specialist analysis.

My books didn’t fit a marketing niche.

They’ve come through this higher gas price period quite well. They had a very strong marketing program for Disneyland’s 50th anniversary. This will be a good indication that as long as gas prices don’t go...

By using repetition, images, and other strategies – all of which communicate truths in ways that are not cognitively or propositional – marketing forms us into the kind of persons who want to buy beer...

Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again. This is...

As far as their marketing goes, that’s marketing. We continue to have a very solid relationship with Intel and nothing has changed in that respect. We probably are their largest customer; we shipped 10 million...

A consequence of female self-love is that the woman grows convinced of social worth. Her love for her body will be unqualified, which is the basis of female identification. If a woman loves her own...

In a sexual double standard as to who receives consumer protection, it seems that if what you do is done to women in the name of beauty, you may do what you like. It is...

The more details, depth and thought you put into your ideas the more valuable they become.

Websites promote you 24/7: No employee will do that.

Both partners are already known for their strengths and skills in marketing, and the formation of this joint venture offers us an outstanding opportunity to grow our business in the world’s largest ice cream market.

This is what made the difference, they used social networking for entertainment and I used it for business.

This is not an ownership question at all. This is largely a branding, a marketing, a licensing arrangement. It has absolutely nothing to do with ownership. It’s a business arrangement.

I had a dream about you. You left your popcorn in my microwave, so I decided to enact revenge by selling the essence of your stinky fridge as a fragrance marketed toward the same people...

In the innovation age customer experience is key. Your impression defines their expression

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

happily ever after” involves open wallets.

Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box...

Beauty provokes harassment, the law says, but it looks through men’s eyes when deciding what provokes it.

Spokespeople sell women the Iron Maiden and name her “Health”: if public discourse were really concerned with women’s health, it would turn angrily upon this aspect of the beauty myth.

uma heroína baixinha com sentido de humor, sensibilidade e sensualidade, com oitenta quilos de peso, inteligente e arguta, venderia menos livros?

That said, pointing out inaccurate or unrealistic portrayals of women to younger grade school children-ages five to eight-does seem to be effective, when done judiciously:taking to little girls about body image and dieting, for example,...

Tycoon had a peddler’s talent for using words to redefine reality.

Revolutions often perpetuate the old evil under a new name.

As soon as we open our eyes in the morning, what we want most is to matter, to live a life and to do a work that has meaning. We have evolved to feel this...

Tot ce marketează (promovează) Sistemul este menit să te inducă în eroare, pe calea greșită.

Social media allows us to behave in ways that we are hardwired for in the first place – as humans. We can get frank recommendations from other humans instead of from faceless companies.

After the collapse of socialism, capitalism remained without a rival. This unusual situation unleashed its greedy and – above all – its suicidal power. The belief is now that everything – and everyone – is...

Always remember: a brand is the most valuable piece of real estate in the world; a corner of someone’s mind.

bunch of features.” We are in the business of disrupting the market with brands that matter.

That’s just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it’s far easier to shill cosmetics and clothing – not to mention Match.com and...

The maturing of a woman who has continued to grow is a beautiful thing to behold.Or, if your ad revenue or your seven-figure salary or your privileged sexual status depend on it, it is an...

American diversity rarely applies to money and success.

Entrepreneurs don’t ask for permission. They act per a mission.

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment....

Given the reality of limited time and resources, best practices provide a valuable, low risk, default starting point.