Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

uniqueness” of you.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

To win at semantic search you need more people than are on your payroll.

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It’s not new on the web either, but semantic search is creating a portable sense of identity, reputation,...

Everything that happens now in the online world is part of a conversation.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.