Brands play in an exciting sandbox of symbolic meanings.
I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe in their minds.Then I met designers. And instantly fell in love. Let me tell you why.Designers are familiar with critiques....
The creative brand of Cirque du Soleil is creativity.
What’s important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he’s probably already forgotten what his last touch was, so you’d better wow him or her this time. Don’t skimp and don’t cut corners when it comes to the external touches...
Maybe the Truth of the Meaning of Life, Ancient and Arcane Knowledge of the Great Unknowable Universe is handed down only to persons presenting with the correct brand-name footwear. If you turn up wearing Shoe City knock-offs, you don’t get to pass Go and collect Infinite Enlightenment.
Build a valuable brand by branding what is valuable about you.
Entrepreneur, either your brand is distinct or your brand is distant.
Nothing you build will ever last without a lot of tender-loving-care (TLC).
Make good choices. The environment in which you dwell can have a high influence on what you will achieve. Friends you associate yourself with have the potential to reduce or upgrade your brand. What you think about can make you remain where you are or move you higher in your endeavours.
Just because you’re a luxury brand doesn’t mean you have to have an attitude.
Negotiation is permissible for mediocrity not for excellence.
I try not to brand myself ‘weird’ any more because it sticks.
Entrepreneur, your last 20 tweets has to be about your brain, brand and business.
All human aspirations are opportunities for brands to build relationships.
Lean brands are the result of continually testing assumptions.