Stories carry things. A lesson or moral. Information or a take-home message.

If something is built to show, it’s build to grow.

Top of mind means tip of tongue.

We need to make the private public.

When we care, we share.

Marketing is about spreading the love.

People don’t think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people to give in to temptation.

People don’t need to be paid to be motivated.