Twenty years ago people weren’t aware of it as a profession, … Now the first question in the marketing is, ‘Who designed this course?’

Best practices are those practices that generally produce the best results or minimize risk.

Relationships are the currency of business.

The value you get does not depend on what you have, but how much of it you bring to the market place. You don’t get paid when you keep your gifts at home and go...

There is a cookie trail of all my interests lodged in some digital sphere which will one day consolidate the collected data of six billion souls and vomit out—I don’t know—personalized infomercials for deodorant and...

To live [in the church] at the beck and call of marketing logic is to live in slavery.

When strategy, culture, and brand harmonize, they amplify one another and resonate loud and clear.

What sells a book sells a book, same in traditional or self-publishing. You gotta shake your tail feathers.

The Victorian woman became her ovaries, as today’s woman has become her “beauty.

At least a third of a woman’s life is marked with aging; about a third of her body is made of fat. Both symbols are being transformed into operable condition–so that women will only feel...

There really is power in numbers. In today’s society one has to understand the true power of word of mouth. It’s true that the new tastemakers are us.

Power computing has pioneered direct marketing and sales in the Macintosh market,

I’m from California and couldn’t find a job in marketing in 2007-2009. So I became a social media blogger and marketed myself to show clients I can sell things. One client told me I sold...

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

By the way, if anyone here is in advertising or marketing, kill yourself.

PR *is* a shrewd, rough game. It’s learning to psychologically manipulate, play on people’s greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them...

People need to be educated so that they can make intelligent moral choices

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and...

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he’s getting it.

Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why...

Don’t obsess over having the ‘latest’ version of a product. For there was a time that the previous version was the latest.

If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who...

It is always worth asking questions, especially in regards to the ingenuity of local marketers around the world. From uncovering the truth cloaked by sly names of regional specialties such as ‘Rocky Mountain oysters,’ to...

That’s the fashion. Fast as the speed of light, they say. Ha! It’s got no soul, sir, no heart.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from...

They do a better job at marketing their sport. NHL players are a modest group, and the NHL doesn’t show our best moments on TV. Fans want to see more. We traditionally put a muzzle...

I understand transformation, but supermarket marketing and customer service . . . that is just 101 retailing and there is just no excuse for getting that wrong.

And I like to think we’ve come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots...

Starshine’s greatest challenge is deciding whether a woman is too young to soothe or too old to shame. Handling the men is much easier. They may feign interest in figures and photos, but their underlying...

Top of mind means tip of tongue.

The Best Marketing Is Education!

Piracy is the new radio.

Cosmetic surgery is not “cosmetic,” and human flesh is not “plastic.” Even the names trivialize what it is. It’s not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the...

Your uniqueness is your greatest strength, not how well you emulate others.

Los buenos escritores entienden de interpretación, aunque no tienen por qué dominar la puesta en escena. A los malos les pasa al revés.

Business is leisure when you find pleasure in it.