Reputation is an outcome; but it is also a valuable, strategic asset.

No controversy, no PR.

National pride is the culmination of a lifetime public relations campaign of psychological mind-control techniques.

It doesn’t matter if justice is on your side. You have to depict your position as just.

PR *is* a shrewd, rough game. It’s learning to psychologically manipulate, play on people’s greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them...

Delectable or detestable, all depends on what you place on the table

Hazel, do you enjoy it?’ I paused a second, trying to figure out if my response should be calibrated to please Augustus or his parents. ‘Most of the people are really nice,’ I finally said.

The brains of members of the Press departments of motion-picture studios resemble soup at a cheap restaurant. It is wiser not to stir them.

The author, from Falkirk, Scotland, daringly managed to infiltrate the terrorist group — responsible for the deaths of countless Muslims and non-Muslims — by offering to help bankroll terrorist attacks on the UK.

Understand your audience and you will understand the impact of your message on each follower in your social media networks.

n order to capture someone’s attention, you must allow them to have the mental and emotional space to let you in.

Fashion and public relations share a charter to turn life to their own advantage, to make malleable and commercially useful the naked human perception. Both interests consider life too small, dull, and colorless to get...

For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

What people say and feel about you when you’ve left a room is precisely your job while you are in it.