Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you...

That’s what our surveys show, and [Apple is] probably doing the same research we’re doing.

We’ve got a lot of Japanese content on the store and we’ll be adding even more as the months go on, … We think it’s going to set the standard for online music pricing in Japan.

We’re working on that too, but I’m not so sure it will be successful.

We think this is a real breakthrough. It’s never before been done, where you can buy hit prime-time TV shows the day after they’re broadcast.

We want to bring Java back to the desktop in a really big way. I’m here today to personally tell you we are working hard to make Mac the best Java delivery vehicle on the planet. The biggest thing we are doing is we are going to bundle Java 2 SE into every single copy...

You’ve probably heard about this.

We completely missed the boat on CD-read/write drives, … We completely blew this one.

My girlfriend always laughs during sex – no matter what she’s reading.

It’s never been done before, where you could buy hit TV shows and buy them online the day after they’re shown.

I think it’s just the beginning.

You could have a negative view of having 4 or 5 percent share, but one of the positives is that you don’t really have to care what the rest of the market is like. It’s like being on the bottom of the ocean — it doesn’t really matter what the weather on the top is...

Learn more and Know more.

Sometimes life hits with a brick in the head, don’t lose hope”.-Steve Jobs.

If they were all worked out, we’d be having a different conversation today,

These are the first personal computers in history with dual processors, … This is the kind of stuff many of our customers do every day and this can save them an hour or two each day.

This thing is on fire,

We’re baffled that a settlement imposed against Microsoft for breaking the law should allow, even encourage, them to unfairly make inroads into education — one of the few markets left where they don’t have monopoly power,

So if they want to raise the prices, it just means they’re getting a little greedy.

We think this is going to be a strong product for us.

We didn’t have anything to go on, … It was our first film and you know there was sort of a betting pool around here as to how well it would do, and I would say the majority of folks thought it would be less successful than it was. I think we were stunned.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

There has been a lot of speculation and a lot of rumors and I get to end them today,

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

[We want to] get new products out there and have new ways to buy them. I think if we manage the top line, the bottom line will follow. I don’t know what the future will bring, but we’re working as fast as we can,

We do not say anything about future products. We work on them in secret, then we announce them.

In our track record over the last few years, we’ve only had one product that we’ve introduced that hasn’t met our expectations in its first quarter of sales, and that is our G4 cube, … If we haven’t hit it right on the market with the G4 cube, well, we’re just going to keep working...

I think it will be either a triumphant cap on a successful relationship with Disney or the huge beginning of a bountiful new chapter in our relationship with them,

Stay hungry, stay foolish

We are going to integrate OpenGL into the Mac OS,

Now instead of lugging an old amp around, you can lug a PowerBook around,

We’ve clearly hit a speed bump, which will result in our earning, before investment gains, approximately $110 million rather than the expected $165 million for the September quarter. Though this slowdown is disappointing, we have so many wonderful new products and programs in the pipeline, including Mac OS X early next year, and remain positive...

Apple had a great quarter, no question about it. We are very pleased with the strong demand for our Power Macintosh G3 computers, which accounted for 51 percent of all units sold.

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lotof passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right...

Those who are crazy enough to think they can change the world usually do.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.

And the only way to do great work is to love what you do…. Don’t settle

You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future.

Stay hungry. Stay foolish.

Why join the navy if you can be a pirate?

And you guys were putting Java in light bulbs and everything else,

You’re not going to have to lug around 20 MB of Java 2 on your back to throw into Windows every time you want to run your app. It’s going to be there right out of the box on every Mac,

This decision is consistent with our strategy to focus all of our software development resources on extending the Macintosh operating system.

Real artists ship.

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back...

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. [BusinessWeek, May 25 1998]

Focus is saying no to 1,000 good ideas.

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

I don’t want to fail, of course. But even though I didn’t know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn’t really care, because this is what...

I’ve never believed that they’re separate. Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew a tremendous amount about how to cut stone at the quarry. The finest dozen computer scientists I know are all musicians. Some are better than others, but they all consider that an important part of their...