By the way, if anyone here is in advertising or marketing, kill yourself.

PR *is* a shrewd, rough game. It’s learning to psychologically manipulate, play on people’s greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them...

People need to be educated so that they can make intelligent moral choices

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and...

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

The secret of being a top-notch con man is being able to know what the mark wants, and how to make him think he’s getting it.

Why should her lover, just because he is male, be in a position to judge her against other women? Why must she need to know her position and hate needing to, and hate knowing? Why...

Don’t obsess over having the ‘latest’ version of a product. For there was a time that the previous version was the latest.

If a book cover has raised lettering, metallic lettering, or raised metallic lettering, then it is telling the reader: Hello. I am an easy-to-read work on espionage, romance, a celebrity, and/or murder. To readers who...

It is always worth asking questions, especially in regards to the ingenuity of local marketers around the world. From uncovering the truth cloaked by sly names of regional specialties such as ‘Rocky Mountain oysters,’ to...

That’s the fashion. Fast as the speed of light, they say. Ha! It’s got no soul, sir, no heart.

For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big (halfway will not do), and do it better than most, right from...

They do a better job at marketing their sport. NHL players are a modest group, and the NHL doesn’t show our best moments on TV. Fans want to see more. We traditionally put a muzzle...

I understand transformation, but supermarket marketing and customer service . . . that is just 101 retailing and there is just no excuse for getting that wrong.

And I like to think we’ve come as far as we have by word-of-mouth marketing, by understanding where our niche markets are. I was just sitting here reading an article in Forbes magazine about grass-roots...

Starshine’s greatest challenge is deciding whether a woman is too young to soothe or too old to shame. Handling the men is much easier. They may feign interest in figures and photos, but their underlying...

Top of mind means tip of tongue.

The Best Marketing Is Education!

Piracy is the new radio.

Cosmetic surgery is not “cosmetic,” and human flesh is not “plastic.” Even the names trivialize what it is. It’s not like ironing wrinkles in fabric, or tuning up a car, or altering outmoded clothes, the...

Your uniqueness is your greatest strength, not how well you emulate others.

Los buenos escritores entienden de interpretación, aunque no tienen por qué dominar la puesta en escena. A los malos les pasa al revés.

Business is leisure when you find pleasure in it.

The on-brand execution of best practices tailored to your unique audience is what leads to the best execution.

The point is not that angering people should be the goal for every brand. It’s that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its...

Tampon commercial, detergent commercial, maxi pad commercial, windex commercial – you’d think all women do is clean and bleed.

I’m not a marketing person. I don’t ask myself questions. I go by instinct.

Embrace iteration as the road to improvement, but don’t let that lull you into rolling out poorly-thought-out crap.

The best way to engage honestly with the marketplace via Twitter is to never use the words “engage,” “honestly,” or “marketplace.

Is the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate...

In drawing attention to the physical characteristics of women leaders, they can be dismissed as either too pretty or too ugly. The net effect is to prevent women’s identification with the issues. If the public...

Stories of absurd events in life get my creative juices flowing and have so far given birth to some of my best ideas.

Jobs described Mike Markkula’s maxim that a good company must “impute”- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company’s...

You will see those large builders spread their marketing dollars throughout the country.

Sell it, don’t Smell it.

American people are making it clear that they were troubled over Abercrombie’s practice of marketing pornography in the catalog and the company has finally recognized this fact.

Recorded music is more a marketing tool than a revenue source.

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

He’s not a retailer. He’s never been a retailer, … The guy who’s running merchandizing and marketing is not a guy who’s qualified to do that. This is baffling to me. It’s mind-boggling.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

Do everything in your power to make customers go confidently in the direction of their purchase intention.

Retailers and designers both recognize the value of micro-marketing. Designer names are product differentiation for the discount retailers, while designers get a legitimate vehicle to expose their brand to a much wider audience.

Young women today feel vulnerable to judgment; if a harsh sentence is passed (or even suspected or projected), it is not her reputation that suffers so much as the stability of her moral universe. They...

aesthetic isn’t simply about good design for good design’s sake.

Sell your book like a can of beans & your readers will place the same value on it.

Overall, it seems unlikely that Dell’s share gains would be enough to offset the potential loss of Intel marketing monies.

You didn’t warn us about this, Readier,’ said Stowley resentfully.Gilt waved his hands. ‘We must speculate to accumulate!’ he said. ‘The Post Office? Trickery and sleight of hand. Oh, von Lipwig is an ideas man,...

Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.

It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.