Apple is more about innovative branding than technology. It is fast, fresh and fleshy and will not stale so easily.

The goldenrod is yellow, The corn is turning brown, The trees in apple orchards With fruit are bending down.

Women are seen as imperfect or unclean, because of a myth of a tempting apple, because they bleed monthly, because they lack equivalent upper body strength.

People who are too optimistic seem annoying. This is an unfortunate misinterpretation of what an optimist really is.An optimist is neither naive, nor blind to the facts, nor in denial of grim reality. An optimist...

Investors have gotten used to Apple being out of stock on some of their hottest products. Now they have them in stock. And the good news is that they are still selling through,

I’ve never seen such a bunch of apple-eaters.

Stay hungry, stay foolish

Apple has developed a distribution platform that is attractive to consumers while at the same time providing the safeguards against theft that are so important to us and to every content provider. We are pleased...

CORALINE’S STORYTHERE WAS A GIRL HER NAME WAS APPLE. SHE USED TO DANCE A LOT. SHE DANCED AND DANCED UNTIL HER FEET TURND INTO SOSSAJES. THE END.

Some people are just sad when there aren’t talking squirrels.” —Lily Winter

The only thing tinfoil should cover is a Kiss. But you wouldn’t know anything about kissing.

It’s not that surprising that Apple wasn’t up to par because they went through the transition from Power PC (chips) to Intel.

I am also atheist or agnostic (I don’t even know the difference). I’ve never been to church and prefer to think for myself.

With Apple, the big question is can they get enough G5 chips to cover demand for the quarter and going forward? The market and resellers are waiting for the new iMacs.

The doctor’s wife ate two apples a day, just to be safe. But her husband kept coming home.

Even in this extended worldwide downturn, Apple is continuing to be profitable and continuing to innovate.

I love to eat an apple after a meal, just to cleanse my teeth – they always look polished afterwards.

By the way, if you get mad at your Mac laptop and wonder who designed this demonic device, notice the manufacturer’s icon on top: an apple with a bite out of it.

Here, dragon-dragon-dragon!” he yelled.Lily stared in amazement. Well, that was bold, she thought, and stupid.

Have an apple. It’s bruised. I beat the hell out of it.

I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?

Apple is fairly valued but there’s a lot of work that needs to be done if they switch processors, … There are a lot of details that need to be fleshed out.

…You know, one good apple can spoil the rest,” Colonel Korn concluded with conscious irony.

Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. […] Like a pathfinder, he could absorb information, sniff the winds, and sense...

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is...

He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.

Odd names: Winter, Autumn—they almost sound as if someone just made them up.” —Dubb

Just because an apple falls one hundred times out of a hundred does not mean it will fall on the hundred and first.

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.

I pat the brand new twenty-seven inch Macintosh computers Mr. Foley brought us. ‘These boxes alone should make both of us scream like it’s Christmas morning! Snap out of it. Santa came! Now we get...

Apple has to do something. To keep going the way they are is not possible. Windows is getting to be a more and more powerful operating system.

Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in...

Go on, my dear,” urges the snake. “Take one. Hear it? ‘Pluck me,’ it’s saying. That big, shiny red one. ‘Pluck me, pluck me now and pluck me hard.’ You know you want to.””But God,”...

Consider this: Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year — and at that time they...

You won’t find the tales I bear in any books . . . My tales are from the Moon Realm.” —Ebb Autumn

Apple Computers is a famous example: it was founded by (mostly Republi­can) computer engineers who broke from IBM in Silicon Valley in the 198os, forming little democratic circles of twenty to forty people with their...

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

More importantly, we are rather surprised by the launch plan for Mac OS X. Apple plans to release the new OS into stores in March and then bundle onto systems in July — which creates...

We limit how much technology our kids use at home.” (Nytimes article, Sept. 10, 2014)

That allows him to focus on a few things and say no to many things. Few people are really good at that.

This will happen, and when it does, Apple will double its market share.

The big unanswered question in the market is whether Apple hardware could successfully sell with Windows on it, and by successful, I mean be competitive to a degree that it could grow Apple’s hardware share...

Greydor will eat us!

Healthy curiosity is a great key in innovation.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

We reiterate our ‘buy’ rating on Apple and our price target of $80 based on valuation of two times the company’s EPS growth rate of 20 percent, reasonable in view of its innovative products and...

Before Apple’s move, there were some players dipping their toes in the pool, but Apple was the guy that pushed everyone in.

Apple is a hardware company – they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?

If you’ve managed to do one good thing,the ocean doesn’t care.But when Newton’s applefell toward the earth,the earth, ever so slightly, felltoward the apple as well.

The real ugliness lies in the relationship between people who produce the technology and the things they produce, which results in a similar relationship between the people who use the technology and the things they...