Was [Steve Jobs] smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical. […] Like a pathfinder, he could absorb information, sniff the winds, and sense...

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is...

He was ego-free, which was very rare in the design student world. Most design students had lots of ego and very little talent. Jony was the other way around.

Odd names: Winter, Autumn—they almost sound as if someone just made them up.” —Dubb

Just because an apple falls one hundred times out of a hundred does not mean it will fall on the hundred and first.

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.

I pat the brand new twenty-seven inch Macintosh computers Mr. Foley brought us. ‘These boxes alone should make both of us scream like it’s Christmas morning! Snap out of it. Santa came! Now we get...

Apple has to do something. To keep going the way they are is not possible. Windows is getting to be a more and more powerful operating system.

Google, you fucking ripped off the iPhone, wholesale ripped us off. Grand theft. I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in...

Go on, my dear,” urges the snake. “Take one. Hear it? ‘Pluck me,’ it’s saying. That big, shiny red one. ‘Pluck me, pluck me now and pluck me hard.’ You know you want to.””But God,”...

Consider this: Apple says its stores are now making more than $1 billion in sales per quarter. Just two years ago, the stores were making $1 billion a year — and at that time they...

You won’t find the tales I bear in any books . . . My tales are from the Moon Realm.” —Ebb Autumn

Apple Computers is a famous example: it was founded by (mostly Republi­can) computer engineers who broke from IBM in Silicon Valley in the 198os, forming little democratic circles of twenty to forty people with their...

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

More importantly, we are rather surprised by the launch plan for Mac OS X. Apple plans to release the new OS into stores in March and then bundle onto systems in July — which creates...

We limit how much technology our kids use at home.” (Nytimes article, Sept. 10, 2014)

That allows him to focus on a few things and say no to many things. Few people are really good at that.

This will happen, and when it does, Apple will double its market share.

The big unanswered question in the market is whether Apple hardware could successfully sell with Windows on it, and by successful, I mean be competitive to a degree that it could grow Apple’s hardware share...

Greydor will eat us!

Healthy curiosity is a great key in innovation.

If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.

We reiterate our ‘buy’ rating on Apple and our price target of $80 based on valuation of two times the company’s EPS growth rate of 20 percent, reasonable in view of its innovative products and...

Before Apple’s move, there were some players dipping their toes in the pool, but Apple was the guy that pushed everyone in.

Apple is a hardware company – they build software to sell the hardware. The question really is, Why not support the installation of Windows on their computers?

If you’ve managed to do one good thing,the ocean doesn’t care.But when Newton’s applefell toward the earth,the earth, ever so slightly, felltoward the apple as well.

The real ugliness lies in the relationship between people who produce the technology and the things they produce, which results in a similar relationship between the people who use the technology and the things they...

The vast majority of Apple buyers are still Mac loyalists, and I don’t think you’re going to find too many people who are going to take Apple to the mat. They may be angry for...

Growing up, I used to use and apple instead of a baseball. It was just more fun to hit, and a healthier and better tasting snack than America’s favorite pastime.

Este es un homenaje a los locos. A los inadaptados. A los rebeldes. A los alborotadores. A las fichas redondas en los huecos cuadrados. A los que ven las cosas de forma diferente. A ellos...

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for...

Hard” cider is a twentieth-century term, redundant before then since virtually all cider was hard until modern refrigeration allowed people to keep sweet cider sweet.)

Apple is fairly consistent in terms of its cycle of early adopters followed by other loyal Mac users.

The proponents have on their side something that is widely popular. Conceptually, this is sort of apple pie.

For the Earth itself is a blossom, she says,on the star tree,pale with luminousocean leaves.

Apple controls the licensing. It’s their trademark.

Your life is a movie. You are the main character. You say your scripts and act to your lines. Of course you do your lines in each scene. There is a hidden camera and a...

¡Un caballo más rápido!”». La gente no sabe lo que quiere hasta que se lo enseñas. Por eso nunca me he basado en las investigaciones de mercado. Nuestra tarea estriba en leer las páginas que...