The code-of-ethics playlist:o Treat your colleagues, family, and friends with respect, dignity, fairness, and courtesy.o Pride yourself in the diversity of your experience and know that you have a lot to offer.o Commit to creating...

It’s ironic, since they’re supposed to be immortal, but vampires are kind of like small businesses: half of them go down within their first year

The Best Marketing Is Education!

Profit isn’t and shouldn’t be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number — it’s...

If you don’t laugh reading this book I’ll eat my pocket protector. Wait, did I just admit I had a pocket protector?

The New Economy is one where small business has the advantage. What is itabout small business that is unique? Today’s small businesses are lean, smart, complex – eternally entrepreneurial – not just small versions of...

If leadership is the way forward, vision is its walking stick.

As a small business owner, you must sell or you will go out of business. Therefore, you must prospect (it’s an integral part of the process). You have to bring people to your business, not...

Mom & pop stores are not about something small; they are about something big. Ninety percent of all U.S. businesses are family owned or controlled. They are important not only for the food, drink, clothing,...

The goal is to build a profitable business, not maintain an expensive hobby that will leave you in the poorhouse.

…when women gain control over spending, less family money is devoted to instant gratification and more for education and starting small businesses.

I should open up a dry cleaners/pizza parlor. Extra Stain Sauce will be free, but removing it out of your clothes will cost you.

Many small businesses are doomed from day one, not from competition or the economy, but from the ignorance of their owners . . . their destiny is already decided because they have no idea how...

Managing relationships (with start ups) is more like teaching.

There are few experiences in life as painful and brutal as the failure of a small business. For a small business conceived and nurtured by its owner is like a living, breathing child. Its loss...

In the marketplace, small businesses are the face and voice of humanity, which provides them with a great advantage in the Age of the Customer.

Why help make big companies bigger when you can get the same thing from the little guy and actually help someone accomplish their dream?

If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.

Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.