The designer’s job is to imagine the world not how it is, but how it should be.

As a rule, conventions only become conventions if they work.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to...

When Benjamin Franklin invented the lightning-rod, the clergy, both in England and America, with the enthusiastic support of George III, condemned it as an impious attempt to defeat the will of God. For, as all...

Design cannot rescue failed content.

The last time somebody pointed out that cowboys ride horses, not tricycles, I shot him. Of course, I waited until another gunslinger gunned him down, but nevertheless, I still shot him.

The task consumers face will be quite challenging. Because nearly every plan has a unique plan design, even researchers like myself find it challenging to sort out the choices.

To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

At the root of Japanese manufacturing lies a feminine delicacy and shyness as well as a childlike curiosity and fantasy-filled worldview.

Cities and landscapes are illustrations of our spiritual and material worth. They not only express our values but give them a tangible reality. They determine the way in which we use or squander our energy,...

Since that time, we are still at a point where we haven’t had an engineering design done for replacement.

There’s nothing similar in the market, and what we’re filling is this need for a combination of design capabilities and construction capabilities for C, C++, and Java applications.

There is a truism in the world of architecture that design creates culture.

Design is not really a way for me to express myself. Design is a product that we produce for a client.

I told him to be creative and do his thing. He brought me back a design, and I actually had to talk him up in price.

Big generate big v/s optimized & well designed generate big

The future will look futuristic only because we will be trying to make it look futuristic.

The key argument is that cognitive tasks should be turned into design principles.

My brain is an amazing machine. Too bad I can’t take credit for it. As brilliant as I am, think how profound the Designer that created me is.

This is my logo for Ora

Clear thinking at the wrong moment can stifle creativity.

To attempt to build up theories of art, or to form a new style, would be an act of supreme folly. It would be at once to reject the experiences and accumulated knowledge of thousands...

Real web designers write code. Always have, always will.

All of science is largely formalized common sense.

…and I came to the conclusion that in any project we design and develop, the size and degree of complexity of the information and control systems inscribed in it are the crucial factors, so that...

Steve and I spent a lot of time on the packaging,” said Ive. ” I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can...

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has...

It doesn’t do anything obvious. But it might be able to do something in here. – Then she touched her hand to her heart. – Beautiful things sometimes do.

[Donald] Keene observed [in a book entitled The Pleasures of Japanese Literature, 1988] that the Japanese sense of beauty has long sharply differed from its Western counterpart: it has been dominated by a love of...

Graphic design will save the world right after rock and roll does.

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (…) Although many books define the purpose of typography as...

You must forget all your theories, all your ideas before the subject. What part of these is really your own will be expressed in your expression of the emotion awakened in you by the subject.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a...

Sure some medical experts say coffee could be a health hazard, but they obviously never built a web site before!

Products shouldn’t just work well, they must unfold well.

The Nomad II MG has a similar design to the Nomad and comes with a docking station,

The late eighties was a good vintage. ID was not yet fashionable so a lot of people were doing it for the right reasons – to make good design, not become stars.

This speaks to the demands of design specialists, who need an easy way to communicate their 3D designs to others involved in a collaborative process. Too often these specialists find that two-dimensional images don’t deliver...

The more you watch users carefully and listen to them articulate their intentions, motivations, and thought processes, the more you realize that their individual reactions to Web pages are based on so many variables that...

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It is not, of course, only the Japanese who find flat sterile surfaces attractive and kirei. Foreign observers, too, are seduced by the crisp borders, sharp corners, neat railings, and machine-polished textures that define the...

What about confusing clutter? Information overload? Doesn’t data have to be “boiled down” and “simplified”? These common questions miss the point, for the quantity of detail is an issue completely separate from the difficulty of...

It’s from Scandinavia!” This, we learned, was the name of a region, a cold and forsaken place where people stayed indoors and plotted the death of knobs.

Biological engineering is not necessarily understanding systems but rather, I want to be able to design and build biological systems to perform particular applications.

Some websites are completely optimized for simple conver- sion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

In Japan, so many emoticons have been created that it’s reasonable to assume Japanese appreciate their convenience more than anyone else.

We should be development-by-design,

Perceiving the world as well designed and thus the product of a designer, and even seeing divine providence in the daily affairs of life, may be the product of a brain adapted to finding patterns...