We tried to make the prosaic attractive without using the tired clichés of false glamour. You might say we tried to convey the attractiveness of reality, as opposed to the glitter of a never-never land.—Cipe...

Because the eye has seen, thoughts are structured upon images and not upon ideas.

Graphic designers judge a cover by its book.

Working within the constraints of a problem is part of the fun and challenge of design.

Successful communication depends on how well we listen, rather than how well we push our opinions on the person seated before us.

Design is one of the few disciplines that is a science as well as an art. Effective, meaningful design requires intellectual, rational rigor along with the ability to elicit emotions and beliefs. Thus, designers must...

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

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Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it’s … makin’ ART.

Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.

Twenty-six letters: Marjorie Morningstar or Ulysses. The man-made world means exactly that. There isn’t an inch of it that doesn’t have to be dealt with, figured out, executed. And it’s waiting for you to decide...

Penguin Classic, with the orange bands at the top and bottom; and the Gill Sans thirty-sixpoint title, all caps, centered and medium weight, in black on the white band in the middle. One of the...

I wanted to study graphic design, because I wanted to work in an office with designer desks, ergonomic chairs, pool tables, and walls so colorful it looks like a flock of flamingoes exploded and splattered...

Never mistake legibility for communication.

To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

Graphic design will save the world right after rock and roll does.