Be classy. Anything but trashy.

Fashion is about going ahead, not about memory.

Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.

How many cares one loses when one decides not to be something but to be someone.

Fashion is about two things: the evolution and the opposite.

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her

Elegance comes from being as beautiful inside as outside.

I had an interview once with some German journalist—some horrible, ugly woman. It was in the early days after the communists—maybe a week after—and she wore a yellow sweater that was kind of see-through. She...

Success nullifies. You then have to do it again, preferably differently

A respectable appearance is sufficient to make people more interested in your soul

I would like to be a one-man multinational fashion phenomenon.

Saint Laurent has excellent taste. The more he copies me, the better taste he displays. – Coco Chanel

In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish.

One is never over-dressed or underdressed with a Little Black Dress.

If you don’t smell good, then you don’t look good.

Stuff your brain with knowledge.

Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

As she looked in the full-length mirror in her dressing room, she added a few ropes of pearls, pinned a white silk camellia, and draped the Chantilly lace shawl. In that moment, Dana thought of...

I’m very much down to earth, just not this earth.

Fashion is ephemeral, dangerous and unfair.

When I go out with my 16-year-old friends, I don’t wear Chanel.

Like poetry, fashion does not state anything. It merely suggests

The French say you get hungry when you’re eating, and I get inspired when I’m working. It’s my engine

Today, Chanel sells nothing other than its griffe; the griffe is an absolute symbol for ‘fashion’ which, having become historical, is now able to sell this history better than it could sell fashion. Chanel’s lasting...

I want everyone to wear what they want and mix it in their own way. That, to me, is what is modern.

For me, Chanel is like music. There are certain notes and you have to make another tune with them

Coco Chanel used to talk about wearing more than one string of pearls. Why wear one if you can wear two, or something to that effect. I think that one string of pearls is just...

Fashion is a language that creates itself in clothes to interpret reality.

If you stick to something doggedly, you are off to a bad start.

Where should one use perfume?” a young woman asked. “Wherever one wants to be kissed.

The secret to modeling is not being perfect. What one needs is a face that people can identify in a second. You have to be given what’s needed by nature, and what’s needed is to...

Fashion is neither moral or immoral, but it is for rebuilding the morale.