Risk is the factor of a stratagem measured by what man is powerless to control.

Cole envisioned the next few weeks passing as a sort of painless montage: there’d be music, and different moments of the townspeople hard at work building a defensive wall around the perimeter of the town,...

What’s on your billboard?

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe...

The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win

They are not working in sync. Working on the same thing at the same time is not as effective as working on the same thing a the same time with the same strategy.

Never open the door to a lesser evil, for other and greater ones invariably slink in after it.

To be honest, one can only feel glad that so many modern iconoclasts consider Christianity to be full of exceptionally hypocritical, religious zealots – it’s biblically accurate and a prophecy fulfilled. The old smoke screen...

As important as it is to work very hard on your dream, it is even more important to ensure that you are working with the right plan.

The secret of success in battle lies often not so much in the use of one’s own strength but in the exploitation of the other side’s weaknesses.

Innovation is about practical creativity – it’s about making new ideas useful…

If you employed a strategy that is not conducive to the results you are looking for, then you will not achieve the desired result. You have to understand that it’s not you that failed; it’s...

Strategy is 5 percent thinking, 95 percent execution. And strategy execution is 5 percent technical, 95 percent people-related.

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.

For should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen...

If we wish to wrest an advantage from the enemy, we must not fix our minds on that alone, but allow for the possibility of the enemy also doing some harm to us, and let...

There’s only one growth strategy: work hard.

Success is never due to one thing, but failure can be. Sleeping well won’t make you successful, but not sleeping enough will hold you back. Hard work is rarely enough without good strategy, but even...

Wenn der Gegner unseren Willen erfüllen soll, so müssen wir ihn in eine Lage versetzen, die nachteiliger ist, als das Opfer, welches wir von ihm fordern; die Nachteile dieser Lage dürfen aber natürlich, wenigstens dem...

A president must know what it is he does not know, and he should remain calm in pursuit of it, but there is no obligation to be honest about it.

Maxim 28: If the price of collateral damage is high enough, you might be able to get paid for bringing ammunition home with you.-The Seventy Maxims of Maximally Effective Mercenaries

The more we prepare for war, the more we make it a reality. Yet, it would seem, to prepare for war may also be the best and possibly the only way to avoid it.’ –...

Strategy is not really a solo sport – even if you’re the CEO.

As a teacher, my strategy is to encourage questioning. I’m the least authoritarian professor you’ll ever meet.

Numerical superiority is of no consequence. In battle, victory will go to the best tactician.”- G. A. Custer

Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise; for the result is waste of time and general stagnation.

do many calculations lead to victory, and few calculations to defeat

That’s when I realized that as long as you don’t broadcast your beefs, you can get away cold with murder. It’s even better if you don’t allow the beef to take place. If someone disrespects...

To guess is no good, but to anticipate is GREAT.

Waiting is not wasting. It is a strategy for champing for greater things.

The Facebook of 2011, the Twitter of 2011 and the Google of 2011 are all understood to be in need of reinvention for a mobile-centric world with no clear strategy to make revenue.

It is a fool of a shepherd who culls his dogs.

My conviction is that the best strategy to defend the West is to defend Israel.

When you are dealing with an invisible enemy,use most resources as shield, and a bit as a bait.

Make foes of bowmen if you must,Never of penmen.

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.

To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill

Strategy is a commodity, execution is an art.

It may be necessary to change our brand, catch phrases, strategy, design, etc. once in awhile. It may give us competitive advantages. But a change that demands the change of the SOUL of who we’re...

Whenever we want to combat our enemies, first and foremost we must start by understanding them rather than exaggerating their motives.

One man on the wall is worth ten beneath it.

…this protracted war will pass through three stages. The first stage covers the period of the enemy’s strategic offensive and our strategic defensive. The second stage will be the period of the enemy’s strategic consolidation...

If there are no new ideas, there is no innovation. And if there is no creativity, there are no new ideas.

The essence of strategy is choosing what not to do.

The mind can be hunted, but hunting needs the mind.

Through you we learn to be invisible, through you inaudible; and hence we can hold the enemy’s fate in our hands.

Ciente de tuas capacidades e limitações, não inicies nenhuma empreitada que não possas levar a cabo.

first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured

Intelligence analysts should be self-conscious about their reasoning processes. They should think about how they make judgments and reach conclusions, not just about the judgments and conclusions themselves.