You’re a clever strategist, but not all battles require tricks. Sometimes the simplest way to kill something is to swim up to it and bite it in half.

Ambiguity is not, today, a lack of data, but a deluge of data.

Nuclear deterrence will remain a vital aspect of security. or Nuclear deterrence will have a smaller role in future security.Sources are split in their assessment of the importance of nuclear weapons and the validity of...

A wise man gets more use from his enemies than a fool from his friends.

In the absence of expert [senior military] advice, we have seen each successive administration fail in the business of strategy – yielding a United States twice as rich as the Soviet Union but much less...

There is sitting and there is sitting. (…) Each one waits for the other to move, but the lion is poised, his tail twitching, while the fawn is frozen by fear, bowels turned to belly....

If you drop assumptions, and can anticipate the possibilities, you can master the art of strategy. However, if you can only manipulate probability, you can only create a path to victory. But remember, plans can...

Mi táctica es mirarte aprender como sos quererte como sosmi táctica es hablarte y escucharte construir con palabras un puente indestructiblemi táctica es quedarme en tu recuerdo no sé cómo ni sé con qué pretexto...

… throughout the ages, effective results in war have rarely been attained unless theapproach has had such indirectness as to ensure the opponent’s unreadyness to meet it.The indirectness has usually been physical, and always psychological.

A strategic victory seen as luck by laymen.

He will win who, prepared himself, waits to take the enemy unprepared.

If there is disturbance in the camp, the general’s authority is weak. 

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a...

Most companies that win don’t have a unique strategy; quite the opposite, they are doing what everyone else is doing but have figured out how to execute better.

Our knowledge of circumstances has increased, but our uncertainty, instead of having diminished, has only increased. The reason of this is, that we do not gain all our experience at once, but by degrees; so...

Galvanized people can do careless things. It is in the extreme and emotion-laden moments that distance and coolness are most required. I am tempted to howl in rage. It is not my place to do...

Maxim 20: If you’re not willing to shell your own position, you’re not willing to win.-The Seventy Maxims of Maximally Effective Mercenaries

No one person is the cause for or consequence of all that happens. I am just the tenth man, the threshold, the turn in the tide. I stand here on the shoulders of humanity, a...

Strategy and culture should have breakfast together.

Always forgive your enemies; nothing annoys them so much.

The focus of gap analysis should be getting to the other side. If you bend-over to analyze a gap too long, you’ll probably fall into it.

If we wish to fight, the enemy can be forced to an engagement even though he be sheltered behind a high rampart and a deep ditch. All we need do is attack some other place...

There are not more than five primary colors (blue, yellow, red, white, and black), yet in combination they produce more hues than can ever been seen.

Successful companies will almost always be described in terms of a clear strategy, good organization, strong corporate culture, and customer focus. But whether these things drive company performance, or whether they’re mainly attributions based on...

Talent is extremely important. It’s like a sports team, the team that has the best individual player will often win, but then there’s a multiplier from how those players work together and the strategy they...

Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly.

Those who love their dream of a Christian community more than they love the Christian community itself become destroyers of that Christian community even though their personal intentions may be ever so honest, earnest and...

A person with the best strategy never gets angry.

Thinking there had to be a better way was a brilliant stroke of serendipity!

Risk is the factor of a stratagem measured by what man is powerless to control.

Cole envisioned the next few weeks passing as a sort of painless montage: there’d be music, and different moments of the townspeople hard at work building a defensive wall around the perimeter of the town,...

What’s on your billboard?

All warfare is based on deception. Hence, when we are able to attack, we must seem unable; when using our forces, we must appear inactive; when we are near, we must make the enemy believe...

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.

who does not know the evils of war cannot appreciate its benefits

Green light, STOP – if you want to see where you are taking the most risk, look where you are making the most money.

Never open the door to a lesser evil, for other and greater ones invariably slink in after it.

To be honest, one can only feel glad that so many modern iconoclasts consider Christianity to be full of exceptionally hypocritical, religious zealots – it’s biblically accurate and a prophecy fulfilled. The old smoke screen...

As important as it is to work very hard on your dream, it is even more important to ensure that you are working with the right plan.

The secret of success in battle lies often not so much in the use of one’s own strength but in the exploitation of the other side’s weaknesses.

Innovation is about practical creativity – it’s about making new ideas useful…

If you employed a strategy that is not conducive to the results you are looking for, then you will not achieve the desired result. You have to understand that it’s not you that failed; it’s...

Strategy is 5 percent thinking, 95 percent execution. And strategy execution is 5 percent technical, 95 percent people-related.

Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.

The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points;

Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win

They are not working in sync. Working on the same thing at the same time is not as effective as working on the same thing a the same time with the same strategy.

Wenn der Gegner unseren Willen erfüllen soll, so müssen wir ihn in eine Lage versetzen, die nachteiliger ist, als das Opfer, welches wir von ihm fordern; die Nachteile dieser Lage dürfen aber natürlich, wenigstens dem...

A president must know what it is he does not know, and he should remain calm in pursuit of it, but there is no obligation to be honest about it.

Maxim 28: If the price of collateral damage is high enough, you might be able to get paid for bringing ammunition home with you.-The Seventy Maxims of Maximally Effective Mercenaries