Embrace iteration as the road to improvement, but don’t let that lull you into rolling out poorly-thought-out crap.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

design is so important because chaos is so hard

aesthetic isn’t simply about good design for good design’s sake.

Designers shouldn’t design for museums any more than mummies should die for them.

Shutting down a design team like that will mean that dozens of people, if not hundreds of people, will either be sent away or they will be distributed to other programs.

As a designer, you have to think in time and see things in sequence. You have to see information as a narrative form – Paul Mijksenaar quoted by Kim Baer

The tides of time should be able to imprint the passing of the years on an object. The physical decay or natural wear and tear of the materials used does not in the least detract...

Never mistake legibility for communication.

Universal design systems can no longer be dismissed as the irrelevant musings of a small, localized design community. A second modernism has emerged, reinvigorating the utopian search for universal forms that marked the birth of...

I just designed the world’s most inefficient no. It’s modeled after a downward sloping maybe.

This is my logo for Colton

In a meat-eating world, wearing leather for shoes and even clothes, the discussion of fur is childish.

When Art struggles, it succeeds; when revelling in its own successes, it as singularly fails.

We could design the program to separate cells by size, luminescence, texture, fluorescent tags and basically any characteristic that can be distinguished visually.

To design is to plan and to organize, to order, to relate and to control. In short it embraces all means of opposing disorder and accident. Therefore it signifies a human need and qualifies man’s...

You saw it all tonight — by design.

for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it’s better, it’s simpler, and it’s at the forefront of technology. That’s where Steve...

Ladies, most of you have no idea how beautiful you are. Don’t let mean words from an insecure soul blind you from the truth of your beauty. You are beautiful by design… just the way...

Design a life! Don’t maintain it.

When Benjamin Franklin invented the lightning-rod, the clergy, both in England and America, with the enthusiastic support of George III, condemned it as an impious attempt to defeat the will of God. For, as all...

Design cannot rescue failed content.

The last time somebody pointed out that cowboys ride horses, not tricycles, I shot him. Of course, I waited until another gunslinger gunned him down, but nevertheless, I still shot him.

Our goal is to redefine what is considered a ‘good enough’ user experience today through integrated development and design capability,

I’m a designer. I’m trying to design a half a person, but I’m looking for a business partner, a female who’ll contribute the other 50% to the design and make it not only complete, but...

Whether with furniture, fashion or cars — whenever there are great design elements from the past that can be lifted and updated, they will be. And in terms of branding, whenever car manufacturers can remind...

People relate to people, and if your brand feels like people, they’ll relate to you, too.

We have made design adjustments with the intent of avoiding the shrine. We are pretty confident we will be able to avoid it.

The name of a great writer is usually bigger than the title of his book. Both literally and figuratively.

The designer’s job is to imagine the world not how it is, but how it should be.

As a rule, conventions only become conventions if they work.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to...

Big generate big v/s optimized & well designed generate big

The future will look futuristic only because we will be trying to make it look futuristic.

The key argument is that cognitive tasks should be turned into design principles.

My brain is an amazing machine. Too bad I can’t take credit for it. As brilliant as I am, think how profound the Designer that created me is.

The task consumers face will be quite challenging. Because nearly every plan has a unique plan design, even researchers like myself find it challenging to sort out the choices.

To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.

At the root of Japanese manufacturing lies a feminine delicacy and shyness as well as a childlike curiosity and fantasy-filled worldview.

Cities and landscapes are illustrations of our spiritual and material worth. They not only express our values but give them a tangible reality. They determine the way in which we use or squander our energy,...

Since that time, we are still at a point where we haven’t had an engineering design done for replacement.

There’s nothing similar in the market, and what we’re filling is this need for a combination of design capabilities and construction capabilities for C, C++, and Java applications.

There is a truism in the world of architecture that design creates culture.

Design is not really a way for me to express myself. Design is a product that we produce for a client.

I told him to be creative and do his thing. He brought me back a design, and I actually had to talk him up in price.

[Donald] Keene observed [in a book entitled The Pleasures of Japanese Literature, 1988] that the Japanese sense of beauty has long sharply differed from its Western counterpart: it has been dominated by a love of...

Graphic design will save the world right after rock and roll does.

Designers provide ways into—and out of—the flood of words by breaking up text into pieces and offering shortcuts and alternate routes through masses of information. (…) Although many books define the purpose of typography as...

You must forget all your theories, all your ideas before the subject. What part of these is really your own will be expressed in your expression of the emotion awakened in you by the subject.