To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.

The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life.

Take your pleasure seriously.

Art resides in the quality of doing, process is not magic.

Choose your corner, pick away at it carefully, intensely and to the best of your ability and that way you might change the world.

Eventually everything connects — people, ideas, objects…the quality of the connections is the key to quality per se…I don’t believe in this ‘gifted few’ concept, just in people doing things they are really interested in...

Eventually everything connects – people, ideas, objects. The quality of the connections is the key to quality per se.

Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.

Ideas are cheap. Always be passionate about ideas and communicating those ideas and discoveries to others in the things you make.

Recognizing the need is the primary condition for design.

In architecture the idea degenerated. Design allows a more direct and pleasurable route.

Who ever said that pleasure wasn’t functional?

It is almost impossible to reconcile self expression with the creative act.

A totally California thing,

It makes me feel guilty that anybody should have such a good time doing what they are supposed to do.

The recognition and understanding of the need was the primary condition of the creative act. When people feel they had to express themselves for originality for its own sake, that tends not to be creativity....

The real questions are: Does it solve a problem? Is it serviceable? How is it going to look in ten years?

It is not easy to do something good, but it is extremely difficult to do something bad.

We work because it’s a chain reaction, each subject leads to the next.

The details are not the details. They make the design.