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Howard Schultz  Quotes
At its core, I believe leadership is about instilling confidence in others

—Howard Schultz

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Leadership
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There are moments in our lives when we summon the courage to make choices that go against reason, against common sense and the wise counsel of people we trust.

—Howard Schultz

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CourageMaking-Free-Choices
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Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.

—Howard Schultz

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MeaningWork
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This is not his job, I thought, it’s his passion.

—Howard Schultz

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JobPassionWork
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Early on I realized that I had to hire people smarter and ore qualified than I was in a number of different fields, and I had to let go of a lot of decision-making. I...

—Howard Schultz

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ManagementValues
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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit,...

—Howard Schultz

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AuthenticityBranding
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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

—Howard Schultz

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AuthenticityBrand-LoyaltyBranding
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Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…

—Howard Schultz

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AuthenticityBranding
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to...

—Howard Schultz

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Corporate-CultureLeadership
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For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands...

—Howard Schultz

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ArtistryCoffeeCommunity
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure

—Howard Schultz

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Leadership
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To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn’t, it risks becoming yet another...

—Howard Schultz

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Company-CultureExcellence
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.

—Howard Schultz

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Corporate-CultureLeadership
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