Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.

The first lesson of branding: memorability. It’s very difficult buying something you can’t remember.

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.

Don’t rush to justify yourself with a verbal argument; your choice of words may unmake what you made.

It’s not who you know that matters—it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.

How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

A brand precedes, parallels, and leaves a path behind. What your brand will say, is saying, and has said matters more the deeper we go into the globalized, digitized, connection economy.

Since Modi’s Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn’t think we should worry: ‘IPL as a brand can survive on its own.’ Shilpa Shetty,...

Create a link through which you can market your dream products. Create a blog or a website of your own depending on what you want to be recognized for. Share your experiences through these media.

90 percent of all Gillette shavers are bought by women for the men in their lives

Entrepreneur, you are your brand. Your website, business card, speech and how you walk and talk is your brand.

Advertisement shouldn’t look like information, it should look like a promise.

Negative brands are the main reasons why your dreams become too hard to change shape. Negative brand can cake your dreams to take undesirable shape without permitting for remedy to be made.

You are Younique! Build your unicity, live your uniquity and unleash your uniqueness.

Are you ready to get BOLD?

We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we...

People don’t really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually...

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Jobs described Mike Markkula’s maxim that a good company must “impute”- it must convey its values and importance in everything it does, from packaging to marketing. Johnson loved it. It definitely applied to a company’s...

When positioning a brand, aggressively avoid becoming a “me too” by assertively being a “who else?

Submit your brand to the general public. Your brand may be well made, but it has to be well known.

Integrity is not just a smart and moral way to navigate your personal life. It’s also part of your professional branding, and it will inevitably affect your business success.

An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation.

Strip your website down to the basics and do a few things really well.

Watch out for what people commend you for and do it diligently. Don’t stop if compliments no longer come.

There comes a point when you realize that these things, these brands, aren’t “enough.” Having more or better or best doesn’t provide you with a lasting sense of having more or being better or being...

I faced people from all walks of business who fully disregarded design (though they were completely influenced by it). I also met fine artists who drowned in their own work and the dense creative universe...

Nothing is more memorable than truth beautifully told.

Don’t rush to rise to fame, lest you will be lashed in shame

What others see in you now is just a MILD chapter of you; the WILD version of your brand is yet to be visible. Just dare and will show up!

You gotta run more than your mouth to escape the treadmill of mediocrity. A true hustler jogs during the day, and sleepwalks at night.

People change, and so do their aspirations, and so should brands.

92% of respondents reported that a positive recommendation from a friend,family member, or someone they trust is the biggest influence on whether they buy a product or service.

Personal branding is important to me as a person. It’s also important to me as a non-person. I am a rock.

Embrace the social media and utilize it wisely to promote your brand. When you optimize the social media, you may go offline, but your brand will never go off-track.

uniqueness” of you.

Entrepreneur, your last 20 tweets has to be about your brain, brand and business.

Every wheel wish to be the wheel of a car, and not of just another vehicle.

Share your ideas with people of like-mind and get motivated by their encouragements and experiences.

Appreciate what everybody does, especially those doing what you are also doing. Don’t crave for attention and fame. It will come automatically when your brand is well situated.

So, you don’t have money to invest in your brand? You do have money for damage control, right?Here’s the thing: anyone can make your brand inferior in your absence.

A professional headshot in front of a bookshelf says you’re an intellectual. A professional headshot peeking though a bookshelf says you’re probably under a restraining order.

One’s email address serves as an identity online and speaks volumes about a person; it may be telling potential clients, partners or employers a whole lot about you: to be hired or fired. Unfortunately most...

You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to...

Today we’re living in an anti-Waldo world, where you don’t want to blend in and have people struggle to find you. You want your personal brand to stand out like you’re wearing a red and...

Brands play in an exciting sandbox of symbolic meanings.

Today’s businesses can’t just use social media; they have to become social businesses, inside and out and from top to bottom. Ultimately, that is the goal of this book: to harness the power of being...

A brand is built action by action, just as houses are built brick by brick. Is the identity of your personal brand homeless?