The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won? When faced with the prospect of heavy financial losses, we have consistently walked away and have done so again.
I have a great legacy, tarnished somewhat by the move.
Steven Spielberg and I have tremendous amounts of money.
Since I’m a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
Never stop testing, and your advertising will never stop improving.
We want a marriage with our customers, not a relationship.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
I thought I’d be a success even back in the mailroom at William Morris.
The second host that I had was an actress I didn’t know named Susan St. James.