On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

The quality of ownership is not what it was in yesteryear.

Laughing is also good for your respiratory system.

A quotation in a speech, article or book is like a rifle in the hands of an infantryman. It speaks with authority.

Our democracy poses problems and these problems must and shall be solved by courageous leadership.

You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.

Foreign powers do not seem to appreciate the true character of our government.

I’ve never felt like I was in the cookie business. I’ve always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to...

What will become compellingly important is absolute clarity of shared purpose and set of principles of conduct sort of institutional genetic code that every member of the organization understands in a common way, and with...

I have always found that if I move with seventy-five percent or more of the facts that I usually never regret it. It’s the guys who wait to have everything perfect that drive you crazy.

I think that the public is in and the public is in big, and the public is not, I don’t think going to pull out because the public knows what I said about 1987.

There’s this large trend – I think the next trend in the Web, sort of Web 2.0 – which is to have users really express, offer, and market their own content, their own persona, their...

The quality sold in the amusement business did not measure up, and that is how we got into the package business with our superior product.

An entrepreneur assumes the risk and is dedicated and committed to the success of whatever he or she undertakes.

We want to add an American League pennant… and to bring the World Series to Arlington.

Competition is the final price determinant and competitive prices may result in profits which force you to accept a rate of return less than you hoped for, or for that matter to accept temporary losses.

Throughout history, great leaders have known the power of humor.

Jail is much easier on people who have nothing.

Don’t bunt. Aim out of the ball park. Aim for the company of immortals.

What you say in advertising is more important than how you say it.

I am truly my mother’s son.

Every mind is a room packed with archaic furniture.

If there’s anything that is the center of my career both creatively and emotionally, it’s the Olympics.

The ability to concentrate and to use time well is everything.

The people who are buying stocks because they’re going up and they don’t know what they do deserve to lose money.

I think that any reporter or columnist will be a little more careful when doing interviews with me.

I don’t go near the money and the money doesn’t go near me.

The gun went off accidentally.

The pride and presence of a professional football team is far more important than 30 libraries.

Humor can be one of our best survival tools.

Zen teaches that once we can open up to the inevitability of our demise, we can begin to transform that situation and lighten up about it.

Economics, politics, and personalities are often inseparable.

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.

No president who performs his duties faithfully and conscientiously can have any leisure.

It’s very easy for me to thank everyone for the incredible contribution they’ve made to my life.

Make another list of things done for you that you loved. Do them for others, always.

Motivation is everything. You can do the work of two people, but you can’t be two people. Instead, you have to inspire the next guy down the line and get him to inspire his people.

I don’t think that’s changed at all. I think there are a thousand stocks out there that could make you rich, totally independent of what you do for a living.

Education levels the playing field, allowing everyone to compete.

Every once in a while, someone will mail me a single popcorn kernel that didn’t pop. I’ll get out a fresh kernel, tape it to a piece of paper and mail it back to them.

The integrity of the game is everything.

We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.

I can only have dinner with my girlfriends once a month instead of once a week.

Laughter can help relieve tension in even the heaviest of matters.

If you accept your limitations you go beyond them.

Our society cannot progress while our constitution stands still.

Advertising is only evil when it advertises evil things.

Minorities have a right to appeal to the Constitution as a shield against such oppression.

Good enough never is.

With the advent of genetic engineering the time required for the evolution of new species may literally collapse.