On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

If you don’t have a refinery operating, it’s hard to use oil that’s available.

Any attempts at humor immediately after September 11th were deemed tasteless.

While most of us know that we feel better after a good hearty laugh, science, in many cases, is yet to prove why.

Bosses are no more inevitable in state and local governments than dictators are in national governments. They will arise and prosper, nevertheless, if true believers of democracy – citizens devoted to the democratic ideals –...

I do not regard advertising as entertainment or an art form, but as a medium of information.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

It’s easy in music to tell what’s good. It’s hard to tell what’s bad.

Make a careful list of all things done to you that you abhorred. Don’t do them to others, ever.

My motivation for running for Senate was not for the stature of being a senator, but because I wanted to make a difference on issues I feel passionate about.

And, strangely, this one of the few things in life that the third, the latter, the buy with our eyes closed has actually done better than everybody else.

You have a class of investors and you have a class of speculators. The speculators historically haven’t been big enough to cause the investors to doubt the long-term vision of stock.

My strength is coming up with two outs in the last of the ninth.

This is America’s Team and we are confident this outstanding group of athletes will make our country proud.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

Women like to use products that other women say work. The Internet will be a big opportunity, but you can’t smell a fragrance there yet.

It is still not clear from this study how laughter can directly help the heart but other studies have shown that laughter is beneficial for every system in the body.

Every man, through fear, mugs his aspirations a dozen times a day.

My goal was to make New Jersey’s state government a model for all other states to emulate, hopefully thereby to stem, or at least slow down, the flow of power to the federal government.

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.

Under the benignant providence of Almighty God the representatives of the States and of the people are again brought together to deliberate for the public good.

You do not have to be superhuman to do what you believe in.

Today, everything is accelerating change, with one incredibly important exception. There has been no loss of institutional float.

If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got.

I think that stocks have been this tremendous, tremendous equalizer for people in this country. Guys who can’t make a lot of money at their jobs have been able to make a lot of money...

The remarkable thing to me is they’ve established quite an unimaginable collection of great brands. Not just images, but brands.

It was necessary to have an even depth of corn on the top compared to the sides, so the air would not take the easiest route and not evenly dry the stored corn.

In business, the competition will bite you if you keep running, if you stand still, they will swallow you.

There’s no reason the Rangers can’t get to the top.

A car for every purse and purpose.

The tragedy of September 11th was so sudden, so enormous, and so horrendous, both in terms of lives lost and global consequences, that this country and the world went into immediate and prolonged shock.

If you have love in your life, you have life.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the...

HIV infection and AIDS is growing – but so too is public apathy. We have already lost too many friends and colleagues.

As I like to say, the entire collective memory of the species – that means all known and recorded information – is going to be just a few keystrokes away in a matter of years.

I will never be cynical again about people.

We at Chrysler borrow money the old fashion way. We pay it back.

The party line is that stocks historically have outperformed all other investment plans.

What if you could be anything, or anybody, you chose to be? Think about it. What would you choose to be?

If all the economists in the world were laid end to end, it wouldn’t be a bad thing.

At first, we couldn’t be establishment, because we didn’t have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we’ve had to...

I would never have thought in an off day that the big story would be music. Involving me.

Children remind us to treasure the smallest of gifts, even in the most difficult of times.

You may not be able to change a situation, but with humor you can change your attitude about it.

Conscious of our many problems, I seek today to lay a foundation to our public policy. My fundamental purpose is to devote my term of office to raising the standard of public service in New...

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the...

It’s the perfect definition of a settlement. Both parties didn’t get what they wanted.

Make an empty space in any corner of your mind, and creativity will instantly fill it.