Este es un homenaje a los locos. A los inadaptados. A los rebeldes. A los alborotadores. A las fichas redondas en los huecos cuadrados. A los que ven las cosas de forma diferente. A ellos...

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is...

¡Un caballo más rápido!”». La gente no sabe lo que quiere hasta que se lo enseñas. Por eso nunca me he basado en las investigaciones de mercado. Nuestra tarea estriba en leer las páginas que...

Healthy curiosity is a great key in innovation.

Jobs had begun to drop acid by then, and he turned Brennan on to it as well, in a wheat field just outside Sunnyvale. “It was great,” he recalled. “I had been listening to a...

We limit how much technology our kids use at home.” (Nytimes article, Sept. 10, 2014)

If you just sit and observe, you will see how restless your mind is. If you try to calm it, it only makes it worse, but over time it does calm, and when it does,...

Follow your heart, Ithilnin,” Albirich repeated. “Time is precious. Don’t waste it living someone else’s life.

Asked about the fact that Apple’s iTunes software for Windows computers was extremely popular, Jobs joked, ‘It’s like giving a glass of ice water to somebody in hell.

By the way, if you get mad at your Mac laptop and wonder who designed this demonic device, notice the manufacturer’s icon on top: an apple with a bite out of it.

Jobs had always been an extremely opinionated eater, with a tendency to instantly judge any food as either fantastic or terrible. He could taste two avocados that most mortals would find indistinguishable, and declare that...

Don’t let the noise of others’ opinions drown out your own inner voice.”[Stanford University commencement speech, 2005]

Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared from someone who had worked at the Whole Foods store in Palo Alto a few blocks from Jobs’ home:...

Focus is saying no to 1,000 good ideas.

One of the talents of the [late] great Steve Jobs is that he [knew] how to design Medusa-like products. While every Macintosh model has had flaws (some more than others), most of them have has...

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in...

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but...

I’d been rejected, but I was still in love, so I decided to start over.