Creation is messy. You want genius, you get madness; two sides of the same coin.

So we went to Atari and said, ‘Hey, we’ve got this amazing thing, even built with some of your parts, and what do you think about funding us? Or we’ll give it to you. We...

Though it’s likely we will not forge a new relationship with Disney beyond our current deal, we clearly have slowed down the process of picking a new partner to see how this game of musical...

There has been a lot of speculation and a lot of rumors and I get to end them today,

When we announced the Microsoft deal six months ago in Boston, we heard boos which I thought was crazy. In an industry of ‘flash-in-the-pan’ partnerships, this has turned out differently. Microsoft is out to continue...

After 10 months of trying to strike a deal with Disney, we’re moving on,

WE PULLED IT OFF.

You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.

¡Un caballo más rápido!”». La gente no sabe lo que quiere hasta que se lo enseñas. Por eso nunca me he basado en las investigaciones de mercado. Nuestra tarea estriba en leer las páginas que...

Look, we have to get this thing under a thousand dollars. But we can afford to pay up to that because we have to live with these things for five years. We don’t want to...

If you live each day as if it was your last, someday you will most certainly be right.

Both of these models are available starting today.

We’re doing what we know how to do right now really well,

Sometimes life hits you in the head with a brick. Don’t lose faith. You’ve got to find what you love… So keep looking until you find it. Don’t settle.

It’s never been done before, where you could buy hit TV shows and buy them online the day after they’re shown.

We at Apple had forgotten who we were. One way to remember who you are is to remember who your heroes are.

You’re not going to have to lug around 20 MB of Java 2 on your back to throw into Windows every time you want to run your app. It’s going to be there right out...

We use industry standard RSS so that anyone can subscribe. You do not even need a Mac.

Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.

Monsters Inc.’ is an incredibly wonderful film,

It’s all come together for us in our fiscal first quarter which just ended,

It is not clear that buying songs over the air makes economic sense. I am skeptical because of the cost…but we will see.

Stay hungry. Stay foolish.

I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or...

That same innovation, that same engineering, that same talent applied where we don’t run up against the fact that Microsoft got this monopoly, and boom! We have 75 per cent market share,

Apple is leading the digital music revolution, but at its core, it’s all about the music,

It’s like magic. You take away the machinery, and it’s just like magic. It’s amazing.

OS X may result in some pent up demand being released, … I think it will become one of the landmark operating systems of our industry when it is released next year.

The swift industry-wide decline in PC sales will result in Apple’s first non-profitable quarter in three years, … We’re not happy about it, and plan to return to sustained profitability next quarter. We are committed...

The reason for that is Sun and Apple haven’t worked that closely on Java in the past.

In our track record over the last few years, we’ve only had one product that we’ve introduced that hasn’t met our expectations in its first quarter of sales, and that is our G4 cube, …...

We hear you loud and clear. I don’t comment on anything we haven’t announced yet.

Now, the performance just goes into the stratosphere.

I called Bob and said I wanted to show him something, … We’re both always looking for ways to make content more available to customers.

What’s happened at Apple is that our business has basically tripled in the last five or six years.

It’s really very beautiful and very thin.

Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It...

I heard some hisses. Au contraire. I think it’s the best browser on the platform.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at...

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to...

We clearly have slowed down the process of picking a new partner to see how this (Hollywood) game of musical chairs will end and who the new CEO of Disney will be,

Obviously, things turned out quite differently,

Design is not just what it looks like and feels like. Design is how it works.

We have had a phenomenal response to this product, … We cannot keep up with demand.

We are going to integrate OpenGL into the Mac OS,

I’m hoping our software strategies are boring to you, because they’re not changing every year, … That is our strategy.

We took our medicine last quarter and brought our channel inventories back down to about five and a half weeks,

Motorola did the phone. I could imagine other products in the future.

We want to bring Java back to the desktop in a really big way. I’m here today to personally tell you we are working hard to make Mac the best Java delivery vehicle on the...

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lotof passion about this, you’re not going to survive. You’re going to give...