We’ve talked to many of these studios and we know we can get the deal we want,

We’re thrilled to have concluded the best year in Apple’s history. This is the direct result of our focus on innovation and the immense talent and creativity at Apple.

I know these guys.

I’ve never believed that they’re separate. Leonardo da Vinci was a great artist and a great scientist. Michelangelo knew a tremendous amount about how to cut stone at the quarry. The finest dozen computer scientists...

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree...

.. almost everything all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are...

Even in this extended worldwide downturn, Apple is continuing to be profitable and continuing to innovate.

It’s a stunner and yes, it does video,

We didn’t have anything to go on, … It was our first film and you know there was sort of a betting pool around here as to how well it would do, and I would...

to discover the deep sources of his character and motivation; what makes him exceptional as well as what makes him real… Where he got his unusual ideas about leadership, management and the creative process… How...

Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions...

Focus is saying no to 1,000 good ideas.

And you guys were putting Java in light bulbs and everything else,

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.

Fit and Finish

We are delighted that Apple is delivering strong growth on every front — revenues, profits and units — and in particular that our unit growth last quarter was 2.5 times higher than the industry average,...

If they were all worked out, we’d be having a different conversation today,

Today, we are bringing it to the 20th country, which is Japan,

One more thing…

Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful… that’s what matters to me.

I think it will be either a triumphant cap on a successful relationship with Disney or the huge beginning of a bountiful new chapter in our relationship with them,

It’s hard to say how this is all going to turn out. Clearly, a computer costs a lot more to build than a cell phone,

With … Intel’s latest dual-core processor under the hood, the new iMac delivers performance that will knock our customers’ socks off.

We have been working hard on fashion, which is very important in the consumer market,

We went from nothing online to the gold standard in e-commerce.

I think this is really pretty big and I think it’s just the beginning,

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the...

Innovation distinguishes between a leader and a follower.

We’ve clearly hit a speed bump, which will result in our earning, before investment gains, approximately $110 million rather than the expected $165 million for the September quarter. Though this slowdown is disappointing, we have...

We have modified the Mac OS so it can boot over a network. It thinks it’s doing it locally, but it’s doing it on a server.

I think it’s hard to overestimate the plate tectonic movement of this deal, … I think it’s just the beginning.

I know it is frustrating to some of our investors that we’re not sort of a quarter-to-quarter growth company, … But the fact is our life is measured in pictures, not quarters. And we are...

Apple’s timing…could hardly have been better.

Learn more and Know more.

Don’t let the noise of others’ opinions drown out your own inner voice.”[Stanford University commencement speech, 2005]

Focusing is about saying No.

I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.

Some people didn’t like the old mouse. We have many faults, but we listen. We are moving from what some people called the worst mouse to the best mouse in the industry,

We want to stand at the intersection of computers and humanism

These are the first personal computers in history with dual processors, … This is the kind of stuff many of our customers do every day and this can save them an hour or two each...

It’s worth the few extra months of effort if there is a chance of continuing our relationship with Disney and our discussions right now are very productive,

Well, something had to leak,

There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what...

We believe people with Passion CAN change the World for the Better.” -Steve Jobs

I want to put a ding in the universe.

We’re in the era of digital video, and it’s a mess,

This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this happen — it’s been incredible how our engineers have bonded and how well this has...

We convinced people fairly rapidly that survival, at least in the short term, was not an issue.

Who cares about the Apple II? The Macintosh is the future of Apple, and you’re going to start on it now.