It’s worth the few extra months of effort if there is a chance of continuing our relationship with Disney and our discussions right now are very productive,

Well, something had to leak,

There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what...

We believe people with Passion CAN change the World for the Better.” -Steve Jobs

I want to put a ding in the universe.

We’re in the era of digital video, and it’s a mess,

This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this happen — it’s been incredible how our engineers have bonded and how well this has...

We convinced people fairly rapidly that survival, at least in the short term, was not an issue.

Who cares about the Apple II? The Macintosh is the future of Apple, and you’re going to start on it now.

He is my buddy. I would hate to see what his enemies look like.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

Those users haven’t been upgraded because of viability concerns about Apple, which I think we’ve overcome, … And we haven’t given them a good product in a long time.

We know Mac OS X is not perfect,

Power computing has pioneered direct marketing and sales in the Macintosh market,

It’s a package announcement today. We’re very excited about it.

We’ve got five or six things to tell you about today, so let’s get started.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

If you live each day as it was your last, someday you’ll most certainly be right

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in...

People are going to bring them home to work on something Sunday morning, they’re not going to be able to get their kids away from them, and maybe someday they may even buy a second...

This is a pretty sweeping change. This will add a tremendous amount of expertise.

The tragedy is that Dell didn’t win it – we lost it,

Apple grew faster than the industry this quarter for the first time in nearly five years,

I haven’t seen ‘Chicken Little’ yet,

A LITTLE TASTE.

Let’s go invent tomorrow instead of worrying about what happened yesterday.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are....

at least one major [product] announcement during his presentation.

We do not say anything about future products. We work on them in secret, then we announce them.

John is a force of nature.

We heard that Apple was dying, that Apple can’t survive. Every time we convince people we’ve accomplished something at one level, they come up with something new. We’ve convinced them that we’ve taken care of...

Apple has decided to make Internet Explorer its default browser. We believe Internet Explorer is a really good browser. Internet Explorer is my browser of choice.

I think it’s just the beginning.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything – all external expectations, all pride, all fear of...

We said we’d be shipping by next June and we are on track to have that be a true statement.

Now instead of lugging an old amp around, you can lug a PowerBook around,

A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of...

The G3 266-MHz (chip) is as fast as a 500-MHz Pentium, which doesn’t even exist because they can’t make them,

Apple had a very decent group of people as their board of directors, but it was time for a change.

The problem with that is, we’re still competing with piracy, … the consumer will not like that. It will basically be a message to the consumer saying, ‘go back to piracy.’

You’ve baked a really lovely cake, but then you’ve used dog shit for frosting.

I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the...

Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but...

Al is going to be a terrific director, and we’re excited and honored that he has chosen Apple as his first private sector board to serve on,

Pascal, wipe them out…all of them.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

will premiere in less than a year.

Please be a little more patient with us and we’ll do these things in the correct order,

That’s what our surveys show, and [Apple is] probably doing the same research we’re doing.