In our track record over the last few years, we’ve only had one product that we’ve introduced that hasn’t met our expectations in its first quarter of sales, and that is our G4 cube, …...

We hear you loud and clear. I don’t comment on anything we haven’t announced yet.

Now, the performance just goes into the stratosphere.

I called Bob and said I wanted to show him something, … We’re both always looking for ways to make content more available to customers.

What’s happened at Apple is that our business has basically tripled in the last five or six years.

It’s really very beautiful and very thin.

Design is not limited to fancy new gadgets. Our family just bought a new washing machine and dryer. We didn’t have a very good one so we spent a little time looking at them. It...

I heard some hisses. Au contraire. I think it’s the best browser on the platform.

The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at...

It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to...

We clearly have slowed down the process of picking a new partner to see how this (Hollywood) game of musical chairs will end and who the new CEO of Disney will be,

Obviously, things turned out quite differently,

Design is not just what it looks like and feels like. Design is how it works.

We have had a phenomenal response to this product, … We cannot keep up with demand.

We are going to integrate OpenGL into the Mac OS,

I’m hoping our software strategies are boring to you, because they’re not changing every year, … That is our strategy.

We took our medicine last quarter and brought our channel inventories back down to about five and a half weeks,

Motorola did the phone. I could imagine other products in the future.

We want to bring Java back to the desktop in a really big way. I’m here today to personally tell you we are working hard to make Mac the best Java delivery vehicle on the...

I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lotof passion about this, you’re not going to survive. You’re going to give...

We’re always talking about following your passion. But we’re all part of the flow of history… you’ve got to put something back into the flow of history that’s going to help your community…People will say,...

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

We’re cautious. We’d rather exceed expectations than miss but I think it’s going to be a continued difficult economy. Apple is trying a different way to navigate out of this ? we’re trying to innovate.

We think this is going to be a strong product for us.

So we think these products are wrong, … We think that video may be the wrong direction to go.

Our transition to Intel processors is going very well, and our music business just experienced another quarter of outstanding growth.

We are now in the phase of development where the foundational stuff is behind us,

What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.

Our competitor gives away the player, but they charge you big bucks if you want to broadcast anything,

We are going to make a great computer even better. The new iMac is far more beautiful and thinner.

I was lucky — I found what I love to do early in life,

Is it an inappropriate, unfair use of our copyrighted work? It seems pretty clear that it is.

We’d like to go after the remaining mainstream flash market. The products are all pretty much the same.

We’re working on that too, but I’m not so sure it will be successful.

And the only way to do great work is to love what you do…. Don’t settle

Real artists ship.

We’re pretty thrilled. Since we’re your largest taxpayer, I thought you might be happy for us.

(This Mac is) stunningly beautiful,

Apple had a great quarter, no question about it. We are very pleased with the strong demand for our Power Macintosh G3 computers, which accounted for 51 percent of all units sold.

Monsters, Inc. may become our studio’s fourth blockbuster, and provide ongoing revenues for years to come as part of our growing film library,

So if they want to raise the prices, it just means they’re getting a little greedy.

Our relationship with Microsoft is kind of like a marriage. It’s terrific 99 percent of the time. And one percent of the time we argue, usually over multimedia. And in life, that’s not a bad...

The thing that bound us together at Apple was the ability to make things that were going to change the world. That was very important.

Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own...

We’ll occupy both of them.

Maybe it’s telling you to revert back to a Macintosh.

No configuration. No setup. It’s pretty cool.

It’s high time we officially recognized it with this promotion,

You could have a negative view of having 4 or 5 percent share, but one of the positives is that you don’t really have to care what the rest of the market is like. It’s...

My girlfriend always laughs during sex – no matter what she’s reading.