With … Intel’s latest dual-core processor under the hood, the new iMac delivers performance that will knock our customers’ socks off.

We have been working hard on fashion, which is very important in the consumer market,

We went from nothing online to the gold standard in e-commerce.

I think this is really pretty big and I think it’s just the beginning,

You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the...

Innovation distinguishes between a leader and a follower.

We’ve clearly hit a speed bump, which will result in our earning, before investment gains, approximately $110 million rather than the expected $165 million for the September quarter. Though this slowdown is disappointing, we have...

We have modified the Mac OS so it can boot over a network. It thinks it’s doing it locally, but it’s doing it on a server.

I think it’s hard to overestimate the plate tectonic movement of this deal, … I think it’s just the beginning.

I know it is frustrating to some of our investors that we’re not sort of a quarter-to-quarter growth company, … But the fact is our life is measured in pictures, not quarters. And we are...

Apple’s timing…could hardly have been better.

Learn more and Know more.

Don’t let the noise of others’ opinions drown out your own inner voice.”[Stanford University commencement speech, 2005]

Focusing is about saying No.

I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.

Some people didn’t like the old mouse. We have many faults, but we listen. We are moving from what some people called the worst mouse to the best mouse in the industry,

We want to stand at the intersection of computers and humanism

These are the first personal computers in history with dual processors, … This is the kind of stuff many of our customers do every day and this can save them an hour or two each...

It’s worth the few extra months of effort if there is a chance of continuing our relationship with Disney and our discussions right now are very productive,

Well, something had to leak,

There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what...

We believe people with Passion CAN change the World for the Better.” -Steve Jobs

I want to put a ding in the universe.

We’re in the era of digital video, and it’s a mess,

This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this happen — it’s been incredible how our engineers have bonded and how well this has...

We convinced people fairly rapidly that survival, at least in the short term, was not an issue.

Who cares about the Apple II? The Macintosh is the future of Apple, and you’re going to start on it now.

He is my buddy. I would hate to see what his enemies look like.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.

Those users haven’t been upgraded because of viability concerns about Apple, which I think we’ve overcome, … And we haven’t given them a good product in a long time.

We know Mac OS X is not perfect,

Power computing has pioneered direct marketing and sales in the Macintosh market,

It’s a package announcement today. We’re very excited about it.

We’ve got five or six things to tell you about today, so let’s get started.

We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life.

If you live each day as it was your last, someday you’ll most certainly be right

That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in...

People are going to bring them home to work on something Sunday morning, they’re not going to be able to get their kids away from them, and maybe someday they may even buy a second...

This is a pretty sweeping change. This will add a tremendous amount of expertise.

The tragedy is that Dell didn’t win it – we lost it,

Apple grew faster than the industry this quarter for the first time in nearly five years,

I haven’t seen ‘Chicken Little’ yet,

A LITTLE TASTE.

Let’s go invent tomorrow instead of worrying about what happened yesterday.

People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are....

at least one major [product] announcement during his presentation.

We do not say anything about future products. We work on them in secret, then we announce them.

John is a force of nature.

We heard that Apple was dying, that Apple can’t survive. Every time we convince people we’ve accomplished something at one level, they come up with something new. We’ve convinced them that we’ve taken care of...