Don’t focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.

Only move forward with creating a product that will be “above the bar.

Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Embrace iteration as the road to improvement, but don’t let that lull you into rolling out poorly-thought-out crap.