I saw Al and told him I was hiring Fred. That’s when it really hit him.

We do studies repeatedly on this. Over 90 percent [of viewers] say that they’re available in prime time and at no other point during the day.

At this point we are not even discussing make-goods, and it’s the belief of the business side of the company that we won’t need to.

She says that I wore some pretty sexy leather pants to that first meeting, but I don’t remember.

I am thrilled that we were able to give NASCAR this record-breaking rating for the exciting sport of stock car racing.

We had to make the decision here and we passed,

The Olympic opening ceremony is the most important event for the vast majority of the athletes here. Most won’t come close to a medal. And for them, this is the pinnacle of their athletic careers.

The most encouraging thing for us at NBC, as we look forward to the Games and their success, is that, according to our research, the ‘intent to view’ among Americans right now is within one...

This time, uniquely, our competitors have very, very, very strong programming.

The definition of winning has become distorted. If winning the rights to a property brings with it hundreds of millions of dollars in losses, what have you won? When faced with the prospect of heavy...

We’re all a part of General Electric and GE is an earnings-driven company,

It was the highest television rating in that entire 24-hour period.

The amazing thing about Bode is that unlike anybody else skiing today, he’s going to ski all five disciplines during the Games. He’ll be a story through the entirety of the Games.

We will probably discuss and update our position tomorrow.

The real issue though to this point, the money that pays for the Olympics, for our rights, is still largely money coming from television advertising. As soon as we see significant money start to come...

The second host that I had was an actress I didn’t know named Susan St. James.

Every time somebody in the world lies, Dick Ebersol gets a royalty.

When you talk about two greatest Olympic hosts in history, I’ve been blessed with to work for one [Jim McKay] and to be the boss of the other in Bob Costas,

They were the tabloid Olympics. They had the fascination of everybody in the world. Entertainment Tonight would be hanging around at the Olympics ice practice sessions.

We earn nothing from those rights; they’ve had no value in the United States.

We made every projection we thought we would in terms of profit. We found a way to satisfy every client who had bought advertising here.

The Olympics will now be opened to an entirely new part of the world where one-fifth of the world’s population can experience the world’s greatest event for the first time,

Just adding Dick Button is a major plus.

We’re particularly thrilled with the upscale nature of the events we’ve picked up.

I was just swept away with how that sounded. It just rolls off your mouth.

The Ryder Cup, with the world’s premier golfers putting it all on the line for national pride, is essentially the Olympics of golf. In our 15 years of broadcasting the event, we have been blessed...

Sterling made an enormous impression on us at his audition. He has always been unafraid to speak his mind and will bring strong, informed opinions to the show. He has tremendous on-air chemistry with Bob,...

The Winter Games happen only once every four years. ‘Idol’ is going to be there for hours and hours and hours, well into May.

The first thing I said to Susan in the emergency room was, ‘Honey, you’re just going to have to realize that we were blessed to have 14 incredible years with Teddy. He’s gone.’

The bottom line is we did not deliver the goods with that league, … This sport (arena football) is well organized at the grass roots level, operations and players, rules and regulations … all those...

When we made the deal with the NFL this spring, there were four key stars I knew I wanted to build our football team around, but I wondered from the beginning, if I would be...

And I had no idea what that was.

They were the tabloid Olympics.

can’t speak for (Michaels), but the only issue is money.

Figure skating is a sport with its own subculture filled with behind-the-scenes intrigue, fashion, glamour and tremendous drama.

We have defined ourselves by our unprecedented lineup of major championship events, and today we are enhancing that roster, … Adding the Triple Crown to the Breeders Cup gives us unique promotional opportunities for our...

He told me this incredible story that Walt’s first really big production as a cartoonist for the cinema had been a character called Oswald the Lucky Rabbit, which was before Mickey. And for reasons that...

I live more than anything else to produce the Games.

We feel what the audience wants is as much coverage as we can provide for them.

We’ll say what we want, but it’s the league’s schedule.

John is much more than a football legend, he’s an American icon, … He is the only sports television talent who resonates across all ages – kids grow up today playing his video game and...

With Tyrone Willingham, the football program is in the right hands. He embodies Notre Dame’s core values, and his leadership, character and drive assure Notre Dame’s return to its traditional place among the elite national...

We’re asked that question every time before an Olympics, and I really don’t believe it’s going to happen. The Olympics are unique. People come in large numbers . . . to really be engaged by...

I was never really a big presence in the home.

We knew going into our discussions with the TOUR that NBC wanted to become an even bigger player in TOUR programming. We are delighted that we are doubling the number of TOUR events we’ll cover....

At this stage, seven years out, it’s definitely ahead of the last three games.

When you heard Curt Gowdy call a game, you knew it was a big game.

The only issue (for Michaels) was money.

He believed in him and told the organizers in whatever country the Olympics was in that they should use him.

I will never be cynical again about people.