monotony kills the heart. Ironically, monotony is what keeps the heart working.

I don’t know what being god must feel like, but it can’t be much different that being an inventor.There is power in the idea that a certain product never existed before you thought of it,...

There is only one right way to eat a steak – with greed in your heart and a smile on your face.

You don’t sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

the most important part of design is finding all the issues to be resolved. The rest are details