Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message...

Anyone who says failure is not an option has also ruled out innovation.

If a lens makes a penny or a nickel or a dime a day, it doesn’t seem like much until there’s a million of them.

Change almost never fails because it’s too early. It almost always fails because it’s too late.

I define anxiety as experiencing failure in advance…and if you have anxiety about initiating a project, then of course you will associate risk with failure.

How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to...

Traditional corporations, particularly large-scale service and manufacturing businesses are organized for efficiency. Or consistency. But not joy. Joy comes from surprise and connection and humanity and transparency and new…If you fear special requests, if you...

Great design = getting people to do what you want.

At the age of four, you were an artist. And at seven, you were a poet.

No one knows more about the way you think than you do.

Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse,

How dare you settle for less when the world has made it so easy for you to be remarkable?

One thing that most comic artists avoid is showing decisions. They show action, sure, and they show results, but they don’t show (because it’s difficult to show) the hero or the villain making a choice.

The habit of doing more than is necessary can only be earned through practice.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Don’t be different just to be different. Be different to be better.

When access to information was limited, we needed to load student sup with facts. Now, when we have no scarcity of facts or the access to them, we need to load them up with understanding.

There are two mistakes one can make along the road to truth. Not going all the way, and not starting.” Siddhrtha Gautama

What Wonder understood, that Otto did not, is that if your idea spreads, you win,

Leadership, on the other hand, is about creating change you believe in.

try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

…treasure what it means to do a day’s work. It’s our one and only chance to do something productive today, and it’s certainly not available to someone merely because he is the high bidder. A...

Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.

The lizard brain is hungry, scared, angry, and horny.The lizard brain only wants to eat and be safe.The lizard brain will fight (to the death) if it has to, but would rather run away. It...

believe that giving up is the same thing as being realistic.

Finding new ways, more clever ways to interrupt people doesn’t work,

It’s all a risk. Always. That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the...

Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.

Do extremely difficult work.That seems obvious, right? If you do something that’s valued but scarce because it’s difficult, you’re more likely to be in demand and to be compensated fairly for what you do.The implication...

If you’re remarkable it’s likely that some people won’t like you.