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Mark Fields  Quotes
Whenever we play Dodgeville, it’s a rivalry. Both teams will come out ready.

—Mark Fields

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The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support.

—Mark Fields

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Company
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A diesel hybrid is, we think, one of the engines of the future.

—Mark Fields

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Future
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Anne is an exceptionally focused and proven leader in this industry.

—Mark Fields

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In terms of economic and social influence there is no other company that’s had a greater impact on the lives of people in this country and in the 20th century than Ford.

—Mark Fields

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Company
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Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.

—Mark Fields

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It comes down to a lot of bad breaks,

—Mark Fields

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Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won’t outshine last year’s selling rate in this new year.

—Mark Fields

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Growth
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If you look at the CUV right now, it’s populated by a lot of vehicles, that, quite honest, are somewhat nondescript.

—Mark Fields

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A small car is high on our agenda.

—Mark Fields

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There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.

—Mark Fields

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With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there,...

—Mark Fields

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Innovation
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We’ll see how the B-car market matures in North America.

—Mark Fields

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America
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It sets up everything in the business. If you don’t understand who you are, you can’t expect your customers to understand you.

—Mark Fields

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Business
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A decision to end production at a plant is not an easy one, and I’m deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we...

—Mark Fields

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As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right...

—Mark Fields

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We are still sticking to our objective of hitting the lower end of the milestone.

—Mark Fields

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That’s not a prediction, it’s a promise.

—Mark Fields

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We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share...

—Mark Fields

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Anxiety
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Ford is a stronger company with all three brands but if — and only if — each appeals to a different set of customers.

—Mark Fields

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Company
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So far this year, our U.S. share decline has been half of what it was a year ago. That means we’re making progress on slowing the rate of decline, which is the first step toward...

—Mark Fields

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As we build the team, we need to help and support each other.

—Mark Fields

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How big the segment will be, that’s going to depend on what happens with fuel prices and customer preferences.

—Mark Fields

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Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we’ve heard so much about.

—Mark Fields

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Future
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Each brand has to stand for something. We have had difficulty articulating what they stand for, so how’s the consumer supposed to know?

—Mark Fields

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Difficulty
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I’m wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.

—Mark Fields

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We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region’s cultural groups and served a diverse community.

—Mark Fields

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Goals
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What you will see is very original in execution, but very Ford at its heart. It starts to fulfill the promise we made in January, as part of our Way Forward plan, to think like...

—Mark Fields

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Execution
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We have to pick and choose where we want to compete. The idea you have to be in all the segments, that’s an old way of thinking.

—Mark Fields

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The most successful businesses in the world,

—Mark Fields

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American car manufacturers are facing a third and ten situation.

—Mark Fields

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The hard reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support — even under the best conditions.

—Mark Fields

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Company
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Our path is not going to be linear or smooth. It’s still early days.

—Mark Fields

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Who’s most likely to buy our products, who’s least likely to buy them and who’s up for grabs. This has given us a much deeper insight than we’ve ever had before using traditional demographic or...

—Mark Fields

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But clearly it is my intention to make Jaguar a profitable business.

—Mark Fields

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Business
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Barb’s ability to deliver outstanding results can be summed up in one word: Mustang, … Her role in helping to lead the development and launch of the hottest car in the industry demonstrated skills that...

—Mark Fields

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Ability
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Dave has demonstrated very broad, capable leadership throughout his career, … He is highly respected in the industry and in Ford. I expect him to continue driving our transformation in flexible manufacturing.

—Mark Fields

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A laser-like focus on our customers and brands is at the heart of our plan to put Ford on offense and become America’s Car Company again. Having all of our agency partners in one building...

—Mark Fields

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Focus
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To achieve the right capacity at this level, we are closing 14 facilities by 2012, including seven vehicle-assembly plants.

—Mark Fields

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Plants
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Our path is not going to linear and smooth.

—Mark Fields

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We know how to play offense and play to win. Our plan will deliver more products – from small cars to our largest trucks – that are unmistakably Fords.

—Mark Fields

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I asked Bill Ford and Jim Padilla for not only the best and the brightest leaders in our company, but for the kind of people who can work as one team on one agenda. That...

—Mark Fields

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Company
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We’re announcing the appropriate amount of detail we can share with you today.

—Mark Fields

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We believe our plan is comprehensive and we are starting to make progress. We know there’s still a lot of work to do.

—Mark Fields

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Progress
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There’s no question that some of our new products reflect what was efficient for us to build rather than what the customer may want.

—Mark Fields

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I think to one degree or another we have been arrogant in the past.

—Mark Fields

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Past
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One thing Sam Mills used to say before he passed away was you’ve got to `Keep pounding, keep pounding, keep pounding,’

—Mark Fields

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We will build on our strengths, including increasing our product investment to fortify our F-Series truck leadership.

—Mark Fields

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Derrick is one of the brightest engineering and product development leaders in the industry, … He and I worked closely together in Europe, where we made significant progress on building a strong brand and product...

—Mark Fields

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Engineering
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We have to get a stronger message behind that.

—Mark Fields

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