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Mark Fields  Quotes
We have to get a stronger message behind that.

—Mark Fields

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We are reducing the number of plants, not necessarily production capacity, thanks to our investment in flexible manufacturing.

—Mark Fields

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You can have the best plan in the world, and if the culture isn’t going to let it happen, it’s going to die on the vine.

—Mark Fields

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Culture
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We are not going to put a date on when Jaguar will return to profitability.

—Mark Fields

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Things were starting to come together. We did it with both arms and a leg tied behind our backs.

—Mark Fields

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We can’t continue on the same path of incentives our competitors have introduced.

—Mark Fields

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The Way Forward is a long-term strategy and journey. But we are very satisfied with early progress and momentum, and we remain committed to all of the targets established in what remains a long-term strategy...

—Mark Fields

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Journey
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But it remains a long journey.

—Mark Fields

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Journey
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We remain very committed to the low-cost facility.

—Mark Fields

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Edge underscores the bold, American design direction for all Ford vehicles going forward.

—Mark Fields

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Design
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This is the end of the trail.

—Mark Fields

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Decisive action was needed to get Jaguar back on track and to ensure a viable future,

—Mark Fields

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Action
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is known for his marketing expertise, and his skills as a motivator, as he proved in leading the recovery of Mazda and as seen in the continuing progress in our Premier Automotive Group and Ford...

—Mark Fields

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It’s starting the process of being on the mend, but we’ve got a long way to go, … My expectation was that Jaguar would show sequential improvement in its business results, and so far it...

—Mark Fields

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Expectation
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Idling plants and reducing staff are obviously very difficult decisions for all of us, but they also are necessary actions to help restore our North American business to profitability no later than 2008.

—Mark Fields

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As we come closer to idling, we’ll talk about future product plans for the Ranger. Clearly we’re looking at our product plans.

—Mark Fields

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Future
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Lincoln customers don’t need to shout about success. They are self-made people with enough confidence to be elegant and understated. That understanding of the Lincoln customers will drive our brand and product decisions going forward.

—Mark Fields

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Confidence
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Our approach is not thinking how much do we shave dealer margins. Our approach is that as we come up with our products going forward that they have a strong point of view in the...

—Mark Fields

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Maciel has made a significant contribution to the Ford Motor Company global business through innovations in product, business and marketing strategies. We wish Maciel well in his new role and thank him for his work...

—Mark Fields

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Business
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Small is big in America.

—Mark Fields

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America
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I’m not going to put a date on when Jaguar will return to profitability, … But clearly, the plan is to make Jag a profitable business.

—Mark Fields

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I am pleasantly surprised at the wealth of artistic talent that has had a connection to South Jersey, either historic or present day. But I am even more surprised that we continue to learn of...

—Mark Fields

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The criterion is low cost. The criterion is not geography.

—Mark Fields

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Cost
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Whenever we play Dodgeville, it’s a rivalry. Both teams will come out ready.

—Mark Fields

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The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support.

—Mark Fields

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Company
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A diesel hybrid is, we think, one of the engines of the future.

—Mark Fields

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Future
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Anne is an exceptionally focused and proven leader in this industry.

—Mark Fields

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In terms of economic and social influence there is no other company that’s had a greater impact on the lives of people in this country and in the 20th century than Ford.

—Mark Fields

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Company
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Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.

—Mark Fields

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It comes down to a lot of bad breaks,

—Mark Fields

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Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won’t outshine last year’s selling rate in this new year.

—Mark Fields

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Growth
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If you look at the CUV right now, it’s populated by a lot of vehicles, that, quite honest, are somewhat nondescript.

—Mark Fields

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A small car is high on our agenda.

—Mark Fields

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There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.

—Mark Fields

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With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there,...

—Mark Fields

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Innovation
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We’ll see how the B-car market matures in North America.

—Mark Fields

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America
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It sets up everything in the business. If you don’t understand who you are, you can’t expect your customers to understand you.

—Mark Fields

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Business
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A decision to end production at a plant is not an easy one, and I’m deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we...

—Mark Fields

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As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right...

—Mark Fields

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We are still sticking to our objective of hitting the lower end of the milestone.

—Mark Fields

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That’s not a prediction, it’s a promise.

—Mark Fields

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We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share...

—Mark Fields

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Anxiety
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Ford is a stronger company with all three brands but if — and only if — each appeals to a different set of customers.

—Mark Fields

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Company
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So far this year, our U.S. share decline has been half of what it was a year ago. That means we’re making progress on slowing the rate of decline, which is the first step toward...

—Mark Fields

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As we build the team, we need to help and support each other.

—Mark Fields

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How big the segment will be, that’s going to depend on what happens with fuel prices and customer preferences.

—Mark Fields

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Achieving the goals detailed in the plan is absolutely critical to our future and will require tough decisions, including addressing the rising costs of health care, which we’ve heard so much about.

—Mark Fields

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Future
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Each brand has to stand for something. We have had difficulty articulating what they stand for, so how’s the consumer supposed to know?

—Mark Fields

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Difficulty
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I’m wary of answering questions about my new job. My approach is to listen, learn, come to conclusions and implement with my team.

—Mark Fields

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We were making significant progress to realize the goals set some 20 years ago for an arts center that promoted the region’s cultural groups and served a diverse community.

—Mark Fields

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Goals
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