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Mark Fields  Quotes
The criterion is low cost. The criterion is not geography.

—Mark Fields

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Cost
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Whenever we play Dodgeville, it’s a rivalry. Both teams will come out ready.

—Mark Fields

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The hard but simple reality is that Ford has the costs, capacity and staffing of a company that is much larger than our sales and market share can support.

—Mark Fields

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Company
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A diesel hybrid is, we think, one of the engines of the future.

—Mark Fields

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Future
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Anne is an exceptionally focused and proven leader in this industry.

—Mark Fields

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In terms of economic and social influence there is no other company that’s had a greater impact on the lives of people in this country and in the 20th century than Ford.

—Mark Fields

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Company
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Joe not only stopped a continuing market share decline in one of our key North American markets, he reversed course and increased sales in the very competitive Canadian environment.

—Mark Fields

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It comes down to a lot of bad breaks,

—Mark Fields

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Somewhat slower (economic) growth, higher interest rates and volatile gas prices all add up to auto sales that probably won’t outshine last year’s selling rate in this new year.

—Mark Fields

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Growth
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If you look at the CUV right now, it’s populated by a lot of vehicles, that, quite honest, are somewhat nondescript.

—Mark Fields

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A small car is high on our agenda.

—Mark Fields

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There is no question that crossovers are where we need to be, and that they have to be as hot and compelling as cars like our Mustang.

—Mark Fields

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With more focused brands, new product investment and innovation, Ford will slow the rate of loss and then stabilize our U.S. market share in the near term, even as competitors add new models. From there,...

—Mark Fields

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Innovation
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We’ll see how the B-car market matures in North America.

—Mark Fields

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America
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It sets up everything in the business. If you don’t understand who you are, you can’t expect your customers to understand you.

—Mark Fields

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Business
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A decision to end production at a plant is not an easy one, and I’m deeply mindful of the impact this decision has on Ford employees, families and communities. Unfortunately, these are necessary steps we...

—Mark Fields

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As we go forward, we will make intelligent decisions, looking at our dealer network, working with our dealer partners, to make sure that just as we are right-sizing our manufacturing footprint, we have the right...

—Mark Fields

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We are still sticking to our objective of hitting the lower end of the milestone.

—Mark Fields

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That’s not a prediction, it’s a promise.

—Mark Fields

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We know that the painful choices we are making to idle plants and reduce our staffing create anxiety about the long-term viability of the auto industry itself. But I do not for a moment share...

—Mark Fields

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Anxiety
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Ford is a stronger company with all three brands but if — and only if — each appeals to a different set of customers.

—Mark Fields

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Company
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So far this year, our U.S. share decline has been half of what it was a year ago. That means we’re making progress on slowing the rate of decline, which is the first step toward...

—Mark Fields

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