Most people haven’t set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of...
—Chris Murray
That’s what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches.
Make sure everyone, who works with you or for you, feels the need to tell others about the incredible experience.
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
You can’t plough a field by turning it over in your mind. Either you get out there and plough it or it doesn’t get done.
If you put in the effort and focus towards a goal, you will get there quicker than most.
You can’t know what you don’t know
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