Well we’ve moved through the funfair a bit – we’ve done the rollercoaster, now we’re on the ghost train.
We've been in contact with the commissioner of education and at this point in time, she has given us permission to waive all days that we missed because of our current circumstance. What we anticipated would happen in Houston instead has happened in Lufkin, Texas, so at this point, we're not required to use our weather days. We still have cold weather coming and we might have to use those at that point in time.
We've always known there was a reason to keep all these original masters. We've never erased a single tape from any show we've ever done. We've just about run out of space to store these tapes, but they've turned out be gems. We're proud of these old shows and we think they deserve to be seen by new generations of fans and people that have been fans all along.
We've been recording these great shows for 31 years, they air on PBS a few times and then they go on the shelf. And that's been the end of it. We've had calls from people begging for old programs, which we can't give to anyone off the street. With the arrival of DVD, that's the format. The quality is there, especially the audio quality. And the price point has come down to where it makes more economic sense to start rolling these out and we're doing it with a vengeance right now.
We've seen $4.1 billion in online advertising through June 30. Last year at this point, we saw $1.7 billion. When you're looking at a U.S. advertising market in the high $200 billion to $300 billion range, Internet advertising is a small part of the overall market, but it's continuing to grow.