For individuals and organizations alike, a reputation is far easier to destroy than it is to build.

Reputation is an outcome; but it is also a valuable, strategic asset.

A critical ingredient which binds customers to a brand is trust

Don’t rush to rise to fame, lest you will be lashed in shame

The idea of reputation, influence, and influencers in the offline world is as old as the hills. It’s not new on the web either, but semantic search is creating a portable sense of identity, reputation,...