With honesty and a little digging, we have the opportunity to identify our gifts and harness them in the service of our best self—our own unique noble purpose.
Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.
The Wizard of Oz teaches us a valuable lesson about what makes a journey meaningful. It is not mere possession, but also awareness of our unique gifts that enables us to put them to use. We learn that conquering trepidation and taking that first step is the only way to come to self-awareness, master our talents, and seize opportunities to support each other to success.
We believe that it is the job of each of us to step outside of ourselves, look beyond the shadows, and seek reality. If we hope to present an authentic self to the world, it is critical that we understand what is real and true about ourselves. So how do we begin to see our companies, our brands, our products, or ourselves as we really are ? For us, the best way to start is to stop watching shadows and start facing reality.