Greek customs such as wine drinking were regarded as worthy of imitation by other cultures. So the ships that carried Greek wine were carrying Greek civilization, distributing it around the Mediterranean and beyond, one amphora at a time. Wine displaced beer to become the most civilized and sophisticated of drinks—a status it has maintained ever since, thanks to its association with the intellectual achievements of Ancient Greece.
The wine god sighed. 'Oh Hades if I know. But remember, boy, that a kind act can sometimes be as powerful as a sword. As a mortal, I was never a great fighter or athlete or poet. I only made wine. The people in my village laughed at me. They said I would never amount to anything. Look at me now. Sometimes small things can become very large indeed.' He left me alone to think about that. And as I watched Clarisse and Chris singing a stupid campfire song together, holding hands in the darkness, where they thought nobody could see them, I had to smile.
This is wine," Ghoolion said solemnly. "Wine is drinkable sunlight. It's the most glorious summer's day imaginable, captured in a bottle. Wine can be a melody in a cut-glass goblet, but it can also be a cacophony in a dirty tumbler, or a rainy autumn night, or a funeral march that scorches your tongue.
[Still, wine played a definite part in breaking the ice among the film's actors.] At the getting-to-know-you cast dinners, we had a few bottles here and there, ... It's a little difficult when you have to be up at 5 a.m., trying to look halfway decent. I can't take a beating like I used to.