The advertise their products in such a fashion as to make it seem wonderful to drink their ethanol products. It does not matter if they give their products fancy name like Cabernet Sauvignon or Pinot Noir, or if they put bubbles in an ethanol product and call it champagne or beer- everyone is selling ethanol.
If you can stop using substance or stop your addictive behavior for extended periods of time without craving, you are not dependent. You are dependent only if you can't stop without physical or psychological distress (you have unpleasant physical and/or psychological withdrawal symptoms) or if you stop and then relapse.
It's the causes, not the dependent person, that must be corrected. That's why I see the United States' War on Drugs as being fought in an unrealistic manner. This war is focused on fighting drug dealers and the use of drugs here and abroad, when the effort should be primarily aimed at treating and curing that causes that compel people to reach for drugs.
Whether the underlying cause of your dependency is a chemical imbalance, unresolved events from the past, beliefs you hold that are inconsistent with what is true, an inability to cope with current conditions, or a combination of these four causes, know this: not only are all the causes of dependency within you, but all the solutions are within you as well.
If those underlying conditions aren't treated, the return of those symptoms may cause us so much discomfort that we'll go back to using addictive drugs or alcohol to obtain relief. That's the primary reason there is such a high rate of relapse among people who have become dependent of alcohol and addictive drugs. It has little to do with alcohol and addiction themselves and almost everything to do with the original causes that created the dependency.
...there is a saying used in twelve-step programs and in most treatment centers that "Relapse is part of recovery." It's another dangerous slogan that is based on a myth, and it only gives people permission to relapse because that think that when they do, they are on the road to recovery.
If I were to create a word that more accurately describes alcoholism and addiction, I would say it was dependencyism. Sounds silly, doesn't it? Yet it's no sillier than the word alcoholism. The reason alcoholism no longer sounds silly to you is because you're used to hearing it, reading it, and thinking about it.