Control thy lingo and mind thy demeanor in synonymy with the social etiquette,

Truth can conquer but only beauty can rule.

I like to go to Starbucks and watch the intellectuals. I observe them and their intellectualness. They in turn observe me drinking coffee and being a creeper.

A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.