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Our society does reward beauty on the outside over health on the inside.

Women must not be blamed for choosing short-term beauty ‘fixes’ that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time.

A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it] and name her ‘Health’: if public discourse were really concerned with women’s health, it would turn angrily upon this aspect of the beauty myth.

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