The world is divided into the ordinary and the extraordinary. The problem is deciding which is which.

If you know one thing very well and the rest only superficially, that one thing will always appear to be more ‘unique.

Evolution did not design us to believe only true facts, nor to buy only useful products, nor to say only meaningful sentences

The paradox of innovation is that it is accepted as an innovation when it has become imitation.

It is the pursuit of happiness that makes people unhappy.