Knowledge comes from the past, so it’s safe. It is also out of date. It’s the opposite of originality… Experience is the opposite of being creative.

Advertising gets such a bashing from the world. At parties you are always asked, ‘Aren’t you just selling people things they don’t want?’

Risks are a measure of people. People who don’t take them are trying to preserve what they have. Some risks have a future, and some people call them wrong. But being right may be like...

Too many people spend too much time trying to perfect something before they actually do it. Instead of waiting for perfection, run with what you go, and fix it along the way…

Great people have great egos; maybe that’s what makes them great.

How you perceive yourself is how others will see you.

Religion is a light bulb, created by man to help him to see in the dark.

Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There’s equal merit...

Do not seek praise. Seek criticism.

Don’t be afraid of silly ideas.

I’ve now discovered that if you know what you want and try hard to achieve it, everyone else will try hard, too.

If you always make the right decision, the safe decision,the one most people make, you will be the same as everyone else.

High creativity is responding to situations without critical thought.’ – John Cleese

Having too many ideas is not always a good thing.

The world is what YOU think of it, so think of it DIFFERENTLY and your life will change.

We are always waiting for the perfect brief from the perfect client. It almost never happens […] Whatever is on your desk right now, that’s the one. Make it the best you possibly can.

I watch TV more than I used to, and the commercials don’t impress me. The standard of execution is very high, but the standard of ideas is appalling.

Getting what you want means making the decisions you need to make to get what you want.Not the decisions those around you think you should make.Making the safe decision is full, predictable and elads nowhere...

You need to aim beyond what you are capable of. You must develop a complete disregard for where your abilities end. Try to do things that you’re incapable of… If you think you’re incapable of...

The world is what you think of it. So think of it differently, and your life will change.

If you get stuck, draw with a different pen. Change your tools; it may free your thinking.

We try to make sensible decisions with the facts in front of us. The problem with sensible decisions is that so is everyone else.

Have you noticed that the cleverest people at school are often not the ones who succeed in life?

Without having a goal, it’s difficult to score.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread...

Your vision of where or who you want to be is your greatest asset.

There are rules in advertising, and those rules are self-imposed by the client companies because they don’t want their products to be seen as dishonest.