What the market is hoping is that they clearly show concrete steps to improve their electronics business.

If there had been good surprises in the announcement, the news would have been positive. There weren’t any surprises and so the news was neutral.

Sony’s previous business plan seemed to focus on costs and less on the product line-up.

Basically, the direction they laid out is good. This Christmas will be the first big test, with products like televisions and the new Walkman. We’ll see in January if they’ve cleared the first hurdle.

There are moves to turn around from that path towards something like Matsushita.

I think Sony has a good line up of products. Through good marketing, Sony must explore the best ways to sell its products.