Many in business feel they have to live up to a machismo archetype of the big-swinging-dick business leader

As it is for a person, so it is for a company: having a sense of purpose is invigorating and motivating.

Business is about profit, yes – and it is about more than profit: at its best, it is about expanding the possibilities of humanity.

To an extent, we get the big businesses we deserve. No conversation about the role of business in society is complete without considering the role of the public. Ultimately it is the public – as...