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Joe Eberhardt  Quotes
The new Dodge Caliber will come to market $410 below the outgoing Neon, but with more content. The base MSRP of the Dodge Caliber is $13,985 (including destination charge).

—Joe Eberhardt

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Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand’s global...

—Joe Eberhardt

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Our model mix, which was rejuvenated in the past months, and expected higher unit sales in the future are set to increase profitability automatically.

—Joe Eberhardt

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We definitely skewed it male, but that is fine. If all of a sudden we lose female Caravan buyers, it would be an issue. I don’t think we have.

—Joe Eberhardt

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Given increasingly tough competition in the U.S., we’re forced to expand our international business.

—Joe Eberhardt

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We will not design a vehicle for old people specifically.

—Joe Eberhardt

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Design
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The mid-sized SUV segment is probably not going to grow, but will become even more fragmented. To survive in the segment, automakers are going to have to make a real difference.

—Joe Eberhardt

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We have more inventory than we’d ideally like.

—Joe Eberhardt

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Chrysler Group believes it’s only fair that we take the fight to our global competitors in markets where it makes sense for us. We are launching a major effort to take Dodge to international markets...

—Joe Eberhardt

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We’ve reached a stage where everyone is following the same basic formula and all SUVs look pretty much the same.

—Joe Eberhardt

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This Jeep is more than willing to do your dirty work.

—Joe Eberhardt

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Work
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From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).

—Joe Eberhardt

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It’s really not a message from us to them. It’s listening to them to find out what they need.

—Joe Eberhardt

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We’re taking Jeep into a new direction to America’s college campuses and urban areas, to people who may never have considered the Jeep brand.

—Joe Eberhardt

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College
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This car is full of surprises.

—Joe Eberhardt

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Surprises
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Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the...

—Joe Eberhardt

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Respect for heritage is an important part of understanding what our brands represent. Dodge has been an American icon for 90 years and we believe that many consumers outside of North America will relate positively...

—Joe Eberhardt

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The vehicles appeal to vastly different target audiences.

—Joe Eberhardt

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Audiences
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I don’t think it matters necessarily. What matters is the execution of our strategy (of pursuing) profitable growth.

—Joe Eberhardt

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We had very loyal customers in the car segment as well before they (Japanese automakers) were here. The Japanese are extremely capable competitors in any segment they decide to enter. We have yet to see...

—Joe Eberhardt

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